Finding an effective, unobtrusive promotional product

There are many reasons why promotional products are effective for raising brand awareness.

Promotional product ideas for the outdoorsy craftsman

Now that summer has officially arrived, many men and women will be spending quite a bit of time indulging in their favorite outdoor activities.

Local businesses should make sure that the internet knows where they are

Even the best small businesses couldn’t flourish if none of their customer base knew how to reach them.

Filling a niche in the small business ecosystem

Small businesses looking to market themselves effectively to consumers should especially pay attention to the image they wish to convey.

Making consumers passionate about a brand

There are certain brands, such as Apple, Starbucks and Google, that inspire loyalty among their customer bases.

Small businesses and Twitter – a match made in heaven

When it was first released, Twitter may have seemed like a silly idea to a lot of people due to the hyper-protracted forms of communication that are made possible by this system.

Small businesses benefit from a mix of digital and physical advertising

It can be difficult for some companies to strike a balance between a fully-digital marketing push and old-fashioned branding methods.

Small businesses should consider extracurricular marketing options

There are a number of effective ways for small business owners to run a successful marketing campaign without receiving formal training in the art of advertising or public relations.

Start planning promotional product campaigns for July

By themselves, promotional products such as personalized pens, custom magnets and logo USB drives provide excellent tools for small businesses in their quest to raise awareness of their products and services.

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