Mistakes to Avoid in Promotional Marketing

The truth: you have to promote your business if you want new customers.

Whether the business is a large company or a small/family-owned, it will require some kind of promotion for it to make money. If you are planning on running promotional marketing for your business, you have to be well-prepared.

A promotional marketing campaign can be a tricky thing to run. While a successful one can bring in revenue and brand recall, a wrongly conceived or poorly executed campaign can be damaging to a business.

To help you out, here are the mistakes you should avoid when creating your promotional marketing:

1. Not Identifying Goals

Your promotional marketing should have a specific goal or goals. Failure to identify those goals right from the start would mean that your expected result and promotional item choice may be doomed from the start.

2. Forgetting Existing Customers

Normally, a promotional campaign is aimed at attracting new customers or clients. While that is something that you absolutely should do, you should never forget about your existing customers. In most instances, keeping a customer is always cheaper than acquiring one.

3. Relying on Discounts

A promo campaign that relies heavily on discounts isn’t always a bad idea. While discounts can be useful, using it too often can erase the perceived value of your business or brand. Be sure to back discounts with actual value.  

4. Not Choosing The Right Product

The promotional product(s) you choose should be relevant and actually useful for your audience. Remember, every time your promo product is used, that is another eyeball on your brand and  reinforcement to use your company over another.

You need to have the right source for promotional products. For example, Myron has been an excellent source of promotional items and business gifts for seven decades now.

Stay away from these mistakes, and your promotional marketing will start and end well. Need a place to start? Check out our most successful promotional products!

Promotional Products as a Marketing Strategy

Promotional products have long been used for marketing purposes. Why? Because they provide advertisement opportunities that have long-term exposures.

If you are thinking about using promotional items for your marketing strategy, then you have stumbled upon a proven strategy.

Your Marketing Strategy Questions

When creating your marketing strategy centered on promo items, you have to consider the following questions:

  1. Will your customers and potential customers actually use the item?
  2. Is your promo product a great way of rewarding your existing customers, and will they appreciate the gift?
  3. Do you want people to use your promo products in private or in public?
  4. How much will the products cost, and is the cost acceptable?
  5. How long will the products last?
  6. Is it in line with the rest of your marketing and promotional efforts?
  7. Will it be easy to distribute the product you have chosen to your customers?
  8. Where will you get your promotional products? For example, Myron is one of the best sources of promo products and business gifts that you can find online.

Answering the questions above will ensure that you find the right product(s) that work well for your business and the customer.

For example, if you determine that you will have a hard time distributing the product to your customers, then you might want to consider a different item that will better suit your logistical needs.

Also, when it comes to weighing the cost of the promotional product you have chosen, remember that it may have long-term benefits for your business and result in a client tomorrow – not necessarily today.

If you are still wondering where you can find the right items to distribute, visit our large selection of useful and proven promotional items.

6 Most Shocking Giveaway Items for 2019

Are you planning on coming up with giveaways for your business?

There are many promotional products you can choose from. While bags and pens are still effective and commonly used for promotion, if you are looking for something to shock your target audience, try something new.

Here are six of the most shocking giveaway items you can use in 2019:

1. Silicone Straw in Case

Going green is a real trend right now. You have to make sure that the giveaway you will be going for is actually environmentally friendly. One of the best options out there are reusable silicone straws that people can carry around with them.

2. Nuckeers Phone Grip

Everyone has a smartphone now, and phone accessories are very popular. The most common smartphone accessory will be smartphone cases. To be different from the usual, try giving away phone grips. These are small handles that can be attached to the back of the phone.

3. Webcam Cover

People are becoming more conscious about their online security. So the webcam cover is an ideal giveaway to tech-savvy customers.

4. Misting Fans

As the name suggests, these are small fans that can be carried around. People who travel in the heat will appreciate this item.

5. Folding Water Bottles

People walk around now carrying water bottles because they do not want to become dehydrated. Folding water bottles will be highly appreciated as a giveaway.

6. Solar Power Bank

A solar power bank is the kind of giveaway that people will really love right now. Aside from being useful, it is also environmentally friendly.

These are just some of the most popular giveaways for this year. You can find all these products on Myron. With more than seven decades of providing high quality promotional products, you’re sure to find promotional items that meet the needs of your business.

Are Promotional Products Effective for Promoting a Business?

 

Most businesses utilize promotional products to reach out to customers. Some promotional products are for existing customers, and others are for potential new ones. But, how effective are these items?

Is the money spent on them better used on other means of promotion? Do customers recall a business because of promo products?

Let’s find out.

Effectiveness of Promotional Products

The truth is that promotional products are cost-effective means of increasing the brand awareness of a business. Here are some statistics that support that claim:

  • Around 80% of all American consumers keep and use one or more promotional products.
  • Around 60% of those who use these products keep the item for a period of up to two years.
  • More than 80% of those who get promotional items actually do business with the advertisers afterward.
  • More than 30% of all American consumers have a promotional bag.
  • A little less than 90% of all consumers say they recall businesses after a period of two years after they have received a promo product from that business.

These are all very encouraging statistics that support the claim that consumers will engage with a business after they have provided promotional item. In addition, the cost-effectiveness of promo items allow them to have a huge Return on Investment.

By most indications, promotional products are an effective means of reaching out to customers and keeping the ones you already have. While you may have to spend money to have them made, the benefits they bring in can far outweigh their initial costs.

Ready to give promotional marketing a try? Take advantage of our 100% satisfaction guarantee and find the perfect promotional product to gain new customers and retain current ones.  

5 Facts You’d Never Guess About Promotional Products

promotional product facts

Here’s one fact everyone knows about promotional products: people love them! After all, who doesn’t enjoy a freebie? Thanks to this well-known fact, promotional products are the most cost-effective way to introduce your brand to a large audience. Here are several other incredible (but true!) facts about promotional products:

1. George Washington was a promotional marketer.

The first recognized promotional products were used by our first president during his election campaign! Washington had commemorative imprinted buttons made, and while there were plenty of reasons he was America’s first choice for president, we like to think the buttons definitely contributed to his win.

2. Your clients and customers want to rep your brand.

8 out of 10 people report enjoying promotional products, and many even say they’d like to receive them more often, especially from the businesses they love!

3. Branded bags create the most impressions.

Practical, reusable, and environmentally-friendly, shopping bags and tote bags are recipients’ favorite promotional products. Businesses also love bags because they’re easy to hand out and store in large quantities without breaking the budget! A close runner up to bags are the tried-and-true promotional pens.

4. Promotional products have a long, active life.

Even if a promotional product isn’t exactly to a consumer’s personal taste, most people will pass along the product to someone who will make good use of it! This is good news, since your recipients will do the work of spreading your brand for you, heightening the likelihood that your products get into the hands of your target audience.

5. Promotional products can increase your marketing effectiveness by 44%.

Adding a promotional product to your existing marketing strategy can significantly increase your reach. Tangible items help boost brand recognition, recall, and loyalty. People just tend to feel more strongly about brands that give them a free, useful item than they do about brands they only see in passing on social media.

Are you ready to add promotional products to your marketing efforts? Let Myron help! With our 100% satisfaction guarantee, we promise we can find a promotional solution that works for your business!  

The 2019 Pantone Color of the Year & Promotional Products to Match

2019 Pantone Color Promotional Products

The 2019 Pantone Color of the Year is “Living Coral,” a vibrant yet calming color that brings to mind early summer and beach vacations. Already the fashion and interior design industries are finding ways to incorporate this warm, engaging color into their upcoming styles. For those who want their promotional products to be just as fashion-forward this year, we have several coral-colored products that match the uplifting mood of “Living Coral”:

Wireless Charger with Bluetooth Speaker

Between the cheerful color and the fun of a bluetooth speaker, this promotional product will boost the mood of all your prospects and employees! Plus it acts as a wireless charger for Qi-enabled phones, making it as practical as it is entertaining.

Leeman Tuscany Journal

Your prospects will think of your brand when they jot down their next great idea in this journal! The Leeman Tuscany Journal has 80 ruled pages between a soft vegan leather cover that can be the next backdrop for your imprint. The journal is available in an array of 12 colors, including an on-trend deep coral-red.

Port & Company Core Fleece Pullover Hooded Sweatshirt

When making promotional apparel, it’s always important to be on top of all the latest fashion trends! This comfy fleece hoodie is available in a beautiful, heathered coral-red, as well as a rainbow of other color options, giving it the perfect balance of trendy and timeless.

Dual Port Wall Charger and Night Light

For those who travel frequently, give them this combo USB charger and night light in pleasant coral. Small and compact thanks to its folding prongs, the Dual Port Wall Charger and Night Light is an essential travel companion for easily charging your devices.

Non Woven Avenue Shopper Tote Bag

Make your brand stand out with this bright, neon coral tote bag! The Avenue Shopper Tote Bag is cost-efficient, easy to store, and an excellent option for trade show giveaways. Plus, tote bags are a timeless product that recipients will use for years to come!

Stay up to date on trending promotional products and marketing strategies with Myron! Myron can help you get started with a promotional marketing plan that fits your business needs.

Promotional Marketing Trends: What We Learned from 2018

2019 promotional marketing trends

The beginning of a new year is the perfect time to reflect on the previous year’s promotional marketing trends and successes. Here’s what we’ve learned from 2018 and how you can incorporate this knowledge into your promotional marketing plan for 2019:

Millennials are Marketing to Millennials

As of 2017, millennials became the largest generation in the U.S. workforce, and this became readily apparent in 2018. Millennials are now the ones designing promotional products and also the ones making use of them. It’s now more important than ever to appeal to millennial tastes, which means ensuring you have the trendiest items on hand and find ways to make traditional promotional products, such as pens and drinkware, more innovative. Consider, for instance, the 7 Function Tool Pen, which takes the traditional promotional pen and brings it into the digital age for convenient, multipurpose use.

Successful Promotional Products Add Value

The most successful promotional products of 2018 were products that had value in the form of multifunctionality, timelessness, and durability. Take a look at a couple best-selling items that embody these characteristics: the Wireless Charger with Bluetooth Speaker is an on-trend, helpful multifunctional tool, and the Econo Corkscrew and Bottle Opener is a timeless, long-lasting product anyone can use. Most prospects will already have enough stuff; what they don’t have is enough space, so make sure your promotional products are unique and useful.

Brand Names are In

The days of consumers merely tolerating brand names on promotional products are over. Now, your branding could be what makes your promotional products endure for years to come! Display your logo, slogans, and colors with pride. Direct, bold advertising is in vogue—great news for promotional marketing—so choose products that let your branding shine! Our recommendations are the Bluetooth Earbuds with Case and the super handy Honeycomb Mesh Shopping Tote Bag.

For high quality, effective promotional products, look no further than Myron! Our 100% satisfaction guarantee lets you make new, bold moves in your 2019 promotional marketing plan without taking on any risk! Contact us today for expert advice and guidance.  

New Year, New Attire: 3 Ways to Makeover Your Company Apparel

Company Apparel

The New Year is the perfect time to refresh your company apparel! Making sure your current company apparel is fashion-forward and on-trend has two important benefits. First, your employees will appreciate apparel that’s both comfortable to work in and can be worn outside of the workplace. The more they want to wear your branded apparel, the more often your brand has a chance to be seen! Second, having attractive apparel will reflect well on your business as whole; proving to potential clientele that you are in-tune with current trends and customer needs and that you treat your employees well.

If you think it’s time to makeover your company apparel, then we have three tips for how to do just that!

1. Upgrade the Fabric

No one enjoys wearing itchy, stiff clothing, and the type of fabric can make apparel look outdated. There are tons of options available now when it comes to fabric that looks great and feels comfy and breathable. Consider a sportswear-inspired polyester blend or a wrinkle-resistant cotton/poly blend.

2. Cater to Different Shapes

Many companies will make the mistake of buying boxy shirts with the intention of appealing to everyone. In reality, this approach appeals to few. Form-flattering cuts are stylish right now, so you may want to look for slimmer-cut apparel. Buying women’s cuts in addition to men’s/unisex cuts is a big plus too!

3. A Little Creativity Goes a Long Way

Don’t be afraid to stray from the typical left-chest-embroidered shirts. Most Myron apparel has multiple locations for imprints, so explore the different options to find what looks best! You can also explore different types of promotional apparel beyond polos and T-shirts. “Athleisure” is popular now, and hats always make a great inclusion to the company wardrobe.

 

Let Myron help you find the best products and designs to makeover your company’s apparel! With our competitive prices and 100% satisfaction guarantee, we promise you’ll love your company’s new look.

Be Iconic: 5 Logo Design Tips for Successful Promotional Marketing

logo design tips

Logos are a large part of what make promotional products effective marketing. While only 28% of people remember the advertiser from TV, 53% can remember the advertiser on a promotional mug—and what do they remember best? The logo! If you want your logo to stand out to prospects when they receive your promotional products, then follow these five logo design tips:

1. Simplicity is key

The first logo design tip is that simple logos tend to be the easiest to remember and recognize. The iconic Apple logo and Nike swoosh are evidence of this principle; they’re instantly recognizable with a big punch, yet extremely simple in design. Resist the urge to over-design and try to squeeze too much imagery or symbolism into a logo. In this case, less is truly more!

2. Design for every size

You’ll have to scale your logo up or down to fit the dimensions of different promotional products, so consider your design at every size. Is it still as clear and legible when it’s the size of a quarter as it is when it fills your entire computer screen? When digitizing your logo, we recommend always working with a vector file so that it can be scaled as needed without losing quality or clarity.

3. Think in black, white, and color

Colors play a critical role in marketing, but you can’t always expect to have full-color imprints on particular products or in print. Make sure your logo has a clean black and white version as well and make adjustments as needed for clarity.

4. Plan for all applications – and ask the experts!

You’ll want consistent branding across all aspects of your business, so think about your logo in terms of how it will look on everything from your website to business cards to a mug. Depending on its application, your logo will look different from its digital file, so consult with experts when you need it printed.

5. Research

Our last tip: research! See what competitors in your industry are designing and what appeals most to your target audience. Consult with design and print experts and get second (and third) opinions whenever possible. With a little bit of research and thoughtful consideration, you’ll be able to out-design your competition!

 

Myron has a dedicated customer support team available every day of the week to help you create promotional products that make your logo shine! Reach out to one of our support agents today or read our frequently asked questions to see how we can help your business grow.

5 Best Promotional Products for Fall Into Winter

Fall Promotional Products

As the seasons change, so too should your promotional products! Keep your brand at the forefront of your leads’ minds all year long with items they can also use through the cold months. Below we have listed five of the best fall promotional products that will keep your leads warm and happy until Spring with your brand name right there with them:

1. 20 Oz. Hollywood Tumbler

Sleek and striking with its stainless steel build, the 20 oz. Hollywood Tumbler will be the constant companion to all its recipients this fall and winter. Your leads can take the comfort of a hot cup of tea, coffee, or cocoa with them no matter where they go! Meanwhile, your logo will be on prominent display all day long.

2. Fold Up Tote Blanket

With the fall season comes football, campfires, and cozy movie nights! Whether your leads and employees can be found in the stadiums, outdoors, or in their living room on the weekends, they can take the Fold Up Tote Blanket with them anywhere! With your imprint on the side, they and all their friends will know who to thank for keeping them comfy.

3. 3-Piece Cold Weather Set with Full Color Imprint

Why settle for one fall promotional product when you can get a set of three with full color imprints in one easy step? The 3-Piece Cold Weather Set comes with a hat, scarf, gloves with conductive fingertips for touchscreen use, and an accessory bag. Display your logo on the hat and scarf in full, vibrant color!

4. Port & Company Core Fleece Pullover Hooded Sweatshirt

No matter the weather, the Port Authority Fleece Pullover Sweatshirt is a fall and winter staple. Made with air jet yarn, this sweatshirt is soft and touchable, but won’t pill, ensuring it lasts all season long! You can choose from 43 colors and three different locations for your imprint, so you can create stylish yet effective branding that your leads are sure to appreciate.

5. Daytripper Gift Set

Wherever your leads travel this season, make sure they always have some warm soup or beverages at the ready with the Daytripper Gift Set. The set includes two stainless steel travel mugs and one 25 Oz. stainless steel Thermo-Go bottle complete with your screen-printed imprint. The set comes packaged in a convenient non-personalized carrying case.

Trust Myron to keep your brand on top with promotional products for every time of year!  

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