Category: Automotive

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Build Customer Loyalty With A Thoughtful Safety Giveaway

Tomahawk 6 safety functions

Is your customer experience designed to make people want to return to your business again and again? 

One of the best ways to build customer loyalty is to go above and beyond your customers’ expectations. A thoughtful promotional gift can do just that, especially a custom safety product.

The Safety Multifunction Tool with Flashlight is a car tool kit essential that proves customer safety is a top priority for you. It’s an excellent way to remind customers you care about them. It also shows they can depend on your company in more ways than one.

It’s Like Six Tools In One!

  • LED flashlight: This custom flashlight has bold white LED bulbs that shine up to 700ft in distance—that’s enough to brighten any room!
  • Emergency light: The LED lights along the handle can be set to a red flashing signal. In a roadside emergency, these flashers work just like flares; they can alert that you need help, or warn passing cars to keep a safe distance.
  • Work light: The light along the handle can also serve as a work light! It can be set to shine in a steady white light for dim work spaces, both in or out of the home.
  • Seat belt escape tool: Being trapped in the car after an accident can be deadly. Seat belts can jam, but the blade on this tool is strong enough to cut through tough seat belt material with ease. It’s guarded with plastic so users won’t have to worry about cutting themselves.
  • Glass breaker: Sometimes getting out of the vehicle can require breaking a window. Fortunately, the pointed metal dome at the head of the flashlight is designed to shatter glass. All anyone needs to do is use it like a hammer.
  • Magnet: The built-in magnet can help mount the light to metal surfaces for hands-free use or may be used to retrieve small metal items, such as screws, when dropped.

This Tool Is Universally Useful

A tool that’s this helpful in an auto emergency is a great gift for anyone who buys a car from your dealership, gets their vehicle serviced at your repair shop, or receives instruction from your driving school.

It will enhance your customer experience, and encourage positive word of mouth in a world where 92% of consumers trust recommendations from family and friends over traditional advertising.

A gift this practical is also ideal for employees or special customers within any business industry. Emergency preparedness is a universal concern, and anyone is bound to appreciate the company that helps them stay prepared.

Previous Clients Say This

This is a great gift for customers who deserve “a little more” than the typical gifts I provide. They love to keep them in their cars.

James, Business Owner

I give this item to my close friends and good clients. The flashlight is a great value and well received.

Sonny, Business Owner

I was very impressed with this product. The quality is top notch.

Pam, HR Manager

With your laser-engraved imprint, this amazing safety flashlight becomes a wonderful way to remind customers they’re valued; and customers who feel valued are more likely to be customers who return.

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Auto Racing Promotional Products for NASCAR

 

Auto racing is one of the most popular sports in the United States, and NASCAR is the premier league for professional drivers. NASCAR events have penetrated American popular culture to the point where Danica Patrick, one of its most successful competitors, was ranked one of the Top 7 female athletes in America in 2017. To put this into perspective, a NASCAR driver was searched more than superstars like Kobe Bryant, David Beckham and more.

A small business looking to capitalize on the NASCAR craze can easily implement a promotional advertising strategy to attract new customers using custom automotive themed giveaways. With important races like the Daytona 500 taking place in the spring, marketing managers can distribute promotional products with themes of specific teams and drivers. For example, a logo tote bag could feature a slogan like “Good luck at the Indianapolis 500!” a water bottle could say something more general like “NASCAR fans are the best!” or bright colored t-shirts could proclaim ‘The fastest cars and (Your Company Name) will see you at the Finish Line”.

As with every promotional campaign, business owners should make sure to provide quality gifts that stay within legal boundaries. While the NASCAR logo or likeness cannot be duplicated without express consent, images of racecars and other themes are perfectly acceptable. Using the right message combined with amazing promotional items from Myron, your company can broadcast a desirable brand image during the NASCAR season.

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The perfect places for automotive giveaways

Cars are an integral part of many people’s daily lives, whether they’re driving them every morning or riding in them each afternoon. These vehicles provide a number of opportunities for companies to distribute promotional products, whether they’re handing out small items – such as keychains – or larger ones, like car wash kits. Since these items can be easily stored in one’s car, which tends to see a fair amount of daily traffic, they are likely to be used more frequently and seen by a greater number of people.

There are many opportunities during which companies can give out automotive accessories, whether they’re trying to attract new consumers or retain the loyalty of pre-existing ones.

Automotive giveaways are ideal for safety-events
Businesses that hold safety-focused events may find great benefits in distributing items that can help promote best practices that relate to the car. These events can allow companies to not only spread their brand name, but also assure consumers that the business is invested in people’s well-being.

One great example of this type of event was recently highlighted by WDTV in West Virginia. A local institution, University High School, hosted a community group that promotes teen safety on the road. The presenters spoke to attendees about common distractions younger adults face in their cars, such as cellphones and drunken driving. The Monongalia County Sheriff’s Office Chief Deputy Perry Palmer told the source that promoting safety among the state’s youngest citizens was paramount to making the area a better place for residents.

“They need to be careful on the roadway because any minor distraction inside the vehicle could lead to something dangerous,” Perry told the source.

Companies that wish to sponsor events like this have a number of safety-focused automotive giveaways to choose from. Myron offers a number of promotional highway safety kits, which come with batteries, jumper cables, flashlights and distress flags. By providing teenage drivers with these kits, businesses can help to ensure that should any unfortunate incident arise while they’re on the road, they are well-equipped with emergency gear.

College campuses are great for spreading awareness
Another important segment of young adult drivers consists of college students, who happen to love two things: those that are useful, and those that are free. Many of these individuals are driving their parents old cars, or they’re still rolling around in vehicles they received when they were 16. AAA released a statement concerning first-time college students and car maintenance. The agency explained that these individuals were typically experiencing the world independently for the first time, and they should be well-prepared to handle any incidents on their own.

There exists a range of products ideal for this demographic that they may neglect to keep in their vehicles. While having a properly equipped emergency roadside kit is essential, there are other items that companies can distribute to this crowd. AAA recommends that students regularly check and maintain their tires – something that can be easily achieved using a tire pressure gauge. Myron offers many different styles of promotional gauges, from digital ones to those that come attached to a keychain.

Seasonal products garner attention
Car owners’ needs change based on the season, whether they are thanking their auto dealer for recommending studded tires or ruing the day they chose leather interiors. Seasonal changes are perfect opportunities for distributing products that can help individuals traveling by vehicles. With summer just around the corner, companies can consider purchasing custom car sun shades offered by Myron. These products are great not only for blocking out unwanted solar rays, but also for spreading a business’ brand on a large, widely-viewed surface.

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Excellent promotional products for the automotive industry

Winter is an especially important time for drivers to make sure their cars are equipped with all of the necessary essentials to handle a snow emergency. For businesses, it’s also a great time for automotive promotional products. Once the snow melts and the temperatures subside, customers will still have useful year-round emergency kits, as well as a reminder of the company that gave it to them.

First, businesses should become familiar with the kinds of items drivers need in their emergency car kits. Then they can start tailoring their promotional items to fit customers’ needs, as well as their wants.

The essentials
Every car should come equipped with essential supplies in case there is an emergency. Some of the most essential items include first-aid kits, flash lights, food and water, in case a car breaks down in a remote area where help is not nearby. Jumper cables are also integral to a good emergency kit. According to MSN Auto, dead batteries are one of the main reasons why drivers get stuck on the side of the road. Basic tools to help you change tires and perform other maintenance tasks are also key. MSN Auto further recommended tow ropes, as well as a lighter.

Other important items not listed by the news source include tire pressure gauges and flares, the latter of which can be helpful when trying to hail down other vehicles or warn them of one’s situation.

Come snowy weather, the list of essentials expands somewhat. The last thing drivers want is to have their car spin out or get stuck in a snow drift. Yet, it still happens, and drivers should make sure they are prepared. The Washington Department of Transportation recommended that winter travelers carry an ice scraper or a snow brush, as well as warm clothes, such as boots, gloves and coats. The clothes are especially important should drivers be forced to change a tire in the cold or walk to the closest gas station.

It’s also a good idea to carry rock salt, kitty litter or mats, which can help give traction to tires spinning on snow or ice.

A perfect gift
For companies in the automotive industry, there is no shortage of good promotional giveaways to be had. Items that focus on these needs will not only aid drivers, but they also serve as free promotions whenever drivers find themselves stuck in a jam.

One of the most basic gifts organizations can give are promotional flashlights. Whether having to root around the trunk for their emergency kit or inspecting their tire pressure in the middle of the night, a flashlight is a useful and inexpensive tool that will probably get a lot of use.

Tire pressure gauges are another helpful item that drivers don’t always think to buy, but can definitely come in handy. Some can be as cheap as a gauge on a keychain, while others, such as 3-in-1 digital tire gauges offer accurate readings, as well as a flashlight and L.E.D. light.

Companies looking to offer a more valuable prize at trade shows or promotional events, may want to offer full emergency roadside kits, complete with tools and jumper cables. They can even tailor their own to include a host of promotional items.

Just for fun
Not all automotive promotional products need be utilitarian. Other promotional items like sun shades, car wash kits, key chains and car trunk organizers can keep a car clean and comfortable. Of course, businesses can also opt for more generic promotional items, such as pens and calendars. They may not get as much use on the road, but they still get the job done.

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Promotional items can raise safety awareness

Promotional items are valuable marketing materials, but their effectiveness extends beyond enhancing a small business’ brand equity as many sponsored products can help keep customers safe. Clients appreciate entrepreneurs who distribute functional advertisements that help them stay out of harm’s way.

While there are many gifts that can enhance safety, some are more effective than others. The following is a look at the top five promotional marketing products that will help clients when they find themselves in mildly dangerous situations.

Automotive Tool Kit in Soft-Sided Canvas Case
Cars can breakdown at any moment without warning, leaving drivers stranded on the side of the road until help arrives. In many cases, simple repairs would allow people to drive their cars to travel to nearby garages or gas stations.

An Automotive Tool Kit in Soft-Sided Canvas Case is a great promotional item because it includes most of the tools that customers need to fix minor problems. The case includes a tire gauge, jumper cables, socket wrenches and screwdrivers. A small business’ logo can be embroidered on the case so consumers will develop brand recognition every time they work on their cars.

Automotive Emergency Roadside Tool Kit
There are some dire situations on the road that require specialized tools, which are available in the Automotive Emergency Roadside Tool Kit. This promotional items includes some necessities that the other doesn’t, including electrical tape, fuses and electrical terminals.

Small business owners should consider which option would be best for their customers and marketing strategies. Both items offer longevity that other advertisements can’t match. Entrepreneurs just have to decide whether they want their clients to complete emergency repairs or basic maintenance issues.

3-in-1 Digital Tire Gauge
Of course, it’s not always necessary to distribute entire tool kits to patrons. In some cases, smaller products may be more effective for raising brand awareness while keeping customers safe.

Specifically, the 3-in-1 Digital Tire Gauge is a great option. The tool gives customers clear readings for their tire pressure and includes a flashlight and LED light. This is the ideal choice for small business owners who want to ensure that clients’ tires don’t blow out while driving, but believe that other repairs should be handled by mechanics.

Magnetic Clip-on Tire Gauge
Alternatively, the Magnetic Clip-on Tire Gauge can be an effective marketing resource for independent companies. This model measures tire pressure just like its 3-in-1 counterpart, but doesn’t have a digital display or flashlights.

However, the tool looks like a promotional pen and is small enough that it can fit into almost any pocket or handbag. Additionally, the magnetic gauge has a stylish chrome-plated metal body so customers don’t look like they’re carrying around an automotive tool every day.

Deluxe First Aid Kit
Of course, all of the above gifts are for automotive safety. While driving can be dangerous, it’s not the only situation in which people can get hurt. To that end, small business owners should consider distributing unique promotional products that are functional for everyone, not just drivers.

The Deluxe First Aid Kit is perfect because customers can use it almost anywhere. The small package includes first aid cream packets, assorted bandages and other emergency items. Whether a client scrapes his or knee on a hike or gets a paper cut, this promotional gift has all the essentials for staving off infections.

Consumers will love having small first aid kits because many people don’t carry around bandages. These gifts ensure that customers can stay healthy no matter where they are and develop brand recognition while treating their wounds.

Ultimately, promotional products are beneficial advertisements that can keep clients safe. Entrepreneurs who want to protect their buyers from various dangers should consider all of the above options.

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Promotional items help car dealerships

Car dealerships rely on various marketing techniques to attract buyers, but few are as effective as distributing promotional items. Branded gifts establish bonds between sales representatives and potential customers, which can ultimate lead to new deals and increase revenue for the enterprise.

According to Dealer Marketing Magazine, promotional marketing products are effective because they create long-term exposure for a dealership. Some consumers keep the sponsored items for years on end and develop brand recognition each time they use the gifts. For instance, a prospective client who’s given a promotional pen will learn to remember the dealership each time he or she jots down some notes.

Ultimately, these items may be the best tools for creating a memorable marketing campaign that leads to new sales. Other advertisements like social media updates, direct mail and flyers can’t match the longevity of promotional gifts. As a result, these other channels aren’t as effective for bolstering brand recognition over an extended period of time.

Dealerships that want to increase sales should consider distributing small presents to every lead. The branded products can be the difference between sales and missed opportunities.

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Marketing tips for businesses in the automotive industry

The automotive industry is making major strides toward pre-recession heights. The Wall Street Journal recently estimated that 14.4 million new vehicles were sold in 2012, and industry experts believe that number will increase to 15 million this year.

Additionally, mechanics are playing a huge part in the recovery process. According to Polk, a research firm, the average vehicle on the road is 10.8 years old. The age is a record high and indicates that drivers are investing heavily in regular maintenance.

Car dealers and mechanics can capitalize on the their industry’s recovery by developing effective marketing campaigns and fostering loyalty among their patrons. Tools like direct mail and unique promotional products can help automotive establishments find new customers and increase business.

For dealerships
Drivers shop around for new cars and research all of their options before committing to a purchase. While price is always a key factor in every sale, consumers’ opinions of dealership agents is equally important. Salespeople must be friendly and create lasting impressions to move vehicles off the lot. Representatives can distribute promotional marketing products as gifts to every prospective buyer to create a positive image.

Promotional pens and notepads are the best presents dealerships can give away. Potential customers can use the functional items to write down important information about new vehicles so they can review their options at home. The gifts show that sales agents want drivers to understand all of the available features and options before making such a significant purchase. Additionally, consumers might use the presents when they visit other dealerships and develop brand recognition of the business that distributed the promotional items.

A car dealership must also raise its visibility among consumers who are ready to buy new vehicles. While the average car is over a decade old, some drivers are willing to make a purchase rather than continually pay for costly repairs. Businesses can buy mailing lists and send out personalized cards to leads. Dealerships can even mail promotional calendars and put a different model of vehicle on every page.

For mechanics and garages
Consumers have become increasingly frugal while the economy slowly inches toward sustainable levels of recovery. As noted above, drivers are keeping their vehicles longer than ever in order to save money. Vince Buck, a garage owner and former NFL star, told the Times-Picayune that his customers would rather pay for small repairs than foot the bill for new cars.

“A lot of people don’t have extra money. People are looking to spend a little at a time,” Buck said.

Branded gifts can be effective marketing tools for mechanics. Garages can distribute the same calendars as dealerships, but can add a twist by including coupons. While routine maintenance is cheaper than buying a new car, the charges can still cost a pretty penny, and some drivers might hold off on some repairs to save money. Mechanics can include promotional discounts for basic jobs like oil changes to encourage monthly business.

Alternatively, mechanics can reward loyal clients by giving them the means to fix routine problems. A branded tire gauge is a great gift for regular customers who worry about their tire pressure. The tools can ease drivers’ minds. A promotional emergency kit allows clients to handle major problems whenever they arise.

Customers appreciate businesses that go the extra mile, and distributing emergency kits shows that mechanics care about their clients. The gifts can reinforce the relationships between a garage and its patrons.

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Promotional gifts by industry: Automotive

Many businesses face the recurring problem of deciding what kinds of items would make good employee rewards. Some ideas have historically included mugs, shirts and calendars, but finding a theme outside the realm of the business identity itself has sometimes been a struggle for private employers. Rather than giving away something found at the dollar store, companies may be better advised to hand out desirable items that carry a common motif.

A popular source of such giveaways are automotive-themed promo items. These serve a practical purpose that any worker can appreciate, regardless of age or gender, so long as they own a vehicle of some kind. Even for those who do not own vehicles, certain car-themed items like calendars or planners can make valuable gifts, either as seasonal or special occasion offerings, or even as a token for doing an exemplary job.

Pens and wall calendars
Cars are popular with a lot of different workers, and giving them promo items as gifts with an automotive motif will encourage them to hang on to these offerings. What’s more, it’s likely they will show these items off to friends and family, or else display car promotional gifts on a desk or someplace else where customers, coworkers and other people are likely to see them.

Pens come in a variety of colors and even offer extra flexibility when companies buy the right kind. Myron offers pens that function in the conventional writing sense, as well as light-tip pens for added dexterity while doing intricate work, tool pens that hold various screw heads and wrench sockets, as well as textured pens for extra grip and others that serve more that one of these functions. All offerings are also available in a multitude of colors and can be inscribed with a business’ name and logo, making them stylish and personalized to fit corporate needs.

Calendars and planners with automotive themes are also popular and can be just as customized. These items are functional and valuable in their ability to help employees better manage their work-life balance, increasing the likelihood for a calendar to be displayed prominently and a planner to go to and from work with a person.

Wearable and work-ready
Taking care of employees should be a primary concern of businesses, as these human assets are the face of the company both at work and while away from it. An entity interested in showing its workers how much it cares can give out custom logo shirts and bags, as well as car-care tools like pressure gages, tool kits and flashlights. Water bottles are also a popular product, as they can be used at home, at work, at the gym or while travelling.

Supporting personal wellness at the office and while at home can show how much a business values its staff members just by giving away free promotional products. These items simultaneously increase employee engagement and boost corporate visibility, as workers carrying company swag can answer questions about products and services better than a logo item can on its own.

Between their usability, flexibility and return on investment, using automotive-themed corporate giveaways can help make people feel like their bosses really care. They also serve to assist business marketing strategy, creating an additional advertising incentive for entities to consider. Combining popular giveaways with free media exposure makes auto promos a good choice for businesses of all kinds and sizes.

 

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