Small Business Saturday is November 24th this year, and small businesses all over the country are gearing up for a busy month of preparations, marketing, and special event planning. If your business is doing the same, then this is the guide for you! What is Small Business Saturday? Small Business Saturday is a special day […]
Whether you’re exhibiting or attending, we’ve got the tips & tricks to make the most of your next trade shows.
1. Know Your Audience Before you purchase your promotional products, make sure you’re in touch with who your main demographic is. While it may be tempting to go for the trendiest item, not every trendy item will connect with your audience. For example, a water bottle with a built-in bluetooth speaker may be a hit […]
How to Generate Leads with Promotional Products in 6 Smart Ways To generate leads for your business, it often takes more effort than giving away a promotional pen with your logo on it. This alone can help build brand awareness, but creatively making use of promotional products is key to truly capturing a potential client’s […]
Trade shows are a great way to network and get face time with prospects and existing customers. No matter if this is your first or hundredth trade show, you can always use some tips to improve your visibility and generate buzz for your business before, during and after the event. Myron has some interesting facts […]
Trade shows are a great opportunity to expand your brand’s reach and network with other professionals in your field.
One lost art of trade show success is the physical design of your booth display, but nailing that with a unique and engaging look can be a major tool in your arsenal for trade show success.
An appropriately-designed trade show booth will capture the attention of visitors and increase return on investment.
Lackluster trade shows are nonetheless opportunities to interact with potential clients, and small businesses should make the most of them.
Five minutes might be all that’s needed to get a customer interested, but it’s the sixth minute when a sale could be made or lost.
Retargeting is one of the newest tools available to businesses. They should familiarize themselves with this concept for no other reason than to improve their business strategies, including the use of promotional goods.