1. Know Your Audience Before you purchase your promotional products, make sure you’re in touch with who your main demographic is. While it may be tempting to go for the trendiest item, not every trendy item will connect with your audience. For example, a water bottle with a built-in bluetooth speaker may be a hit […]
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Environmental consciousness has been a serious topic of discussion this summer, especially with the advent of #StopSucking, the movement to do away with non-recyclable plastic drinking straws. Seattle became the first U.S. city to enact a ban on plastic straws and utensils, and now Starbucks is promising to stop handing out plastic straws by 2020 […]
If the value of different social media platforms is to be judged by the time and effort that companies need to put into them, Twitter must surely be worth a fortune.
There are a number of ways for small businesses to market themselves to customers, but the best are those that demonstrate the expertise with which they operate in a given industry.
One of the best ways for small businesses to stay in contact with customers and reach out to potential clients is by using social media.
Many companies find that trade shows or other industry events are excellent ways to learn more about the sectors in which they work.
Customer outreach is one of the single most important tasks for any small business marketer.
by Guest Blogger Karl Walinskas Hurrah! Open Source Software! We love it! Really? I’m not a tech genius nor do I play one on TV, but all the hype about how easy WordPress and other comparable stuff makes your life easy is overstated, at best. My latest escapade into herding cats is trying to manage […]
The internet offers quite a few ways for organizations to market themselves, chief among them search engine optimization.
It remains to be seen how successful Google+ will be as a social media tool.