Your brand is the essential puzzle piece that makes people recognize, relate to, and want to do business with your company. The characteristics that make up your brand combine to create a brand personality. Similar to how human characteristics give us all individual personalities, it’s what makes your brand unique. But what’s the real importance … Read more
Cumulatively, companies spend years of brainstorming, hours of overtime in the office, and exercise plenty of persistence to get products or services from the idea stage to the consumer. They then spend a significant percentage of their revenue toward advertising those products. With so much at stake, it’s crucial to understand the value of marketing … Read more
Gaining a competitive advantage over the rest of your industry is both one of the thrills of running a business and a necessary part of your company’s survival. It all starts with getting to know your target audience. You can increase your revenue by 80% by focusing on customer experience (CX) alone. Your digital customer … Read more
Influencer marketing helps your business leverage the expansive network of popular online personalities. Customers need authenticity and trust before they feel comfortable buying from you. It can take months or years of focused work to build a loyal customer base. Influencer marketing reduces this time by increasing brand awareness with content creation. Influencers have always … Read more
Promotional gift boxes are a great way to show your appreciation to important clients or employees. Besides showing some extra consideration to the recipients, gift boxes show off your brand’s personality and creativity. If you’re not sure where to start, we have a few simple tips to inspire you! 1. Think of Your Brand’s Personality … Read more
How to Generate Leads with Promotional Products in 6 Smart Ways To generate leads for your business, it often takes more effort than giving away a promotional pen with your logo on it. This alone can help build brand awareness, but creatively making use of promotional products is key to truly capturing a potential client’s … Read more
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