5 Tips To Create a Superior Digital Customer Experience

Gaining a competitive advantage over the rest of your industry is both one of the thrills of running a business and a necessary part of your company’s survival. It all starts with getting to know your target audience. 

You can increase your revenue by 80% by focusing on customer experience (CX) alone. Your digital customer experience refers to every interaction potential clients have with your brand online. 

This is why it’s crucial to keep potential clientele incentivized to continue engaging with your brand. Myron has top-quality branded products that can help you engage users as you learn what makes them tick. Let these tips guide you as you look to create the superior digital customer experience that your business deserves.

1. Go mobile-first

In the United States, 85% of people have smartphones. Members of your target market are far more likely today to stumble across your brand on their iPhone rather than their desktop or laptop computer. 

Here are some mobile-first strategies to consider:

  • Research and use local search engine optimization (SEO) keywords
  • Optimize for voice search
  • Garner feedback from the mobile website and in-app surveys

Prioritizing smartphone traffic is an increasingly common and necessary practice in a web-centric world, as we continue transitioning to new digital horizons such as Artificial Intelligence (AI), the blockchain, and other Web 3.0 tech. 

2. Focus on consistency

Anyone who is considering your brand needs to know that you’re consistent above all else. Having a similar tone, voice, color scheme, and presentation across all digital channels helps consumers to connect to and remember your brand throughout the decision-making process.

With your social media campaigns, focus on the brand mission and make sure it resonates with the same messaging on LinkedIn, Facebook Instagram, and other platforms. Use these platforms as a chance to host giveaways, contests, and other value-driven interactions with your potential and existing customer base. As often as you can, strive to cultivate opportunities to move their interest in your digital presence to something tangible. If you use branded items to market to consumers, place your logo in a prominent position and be sure to choose only quality, durable products. 

Here are examples of promotional swag items that achieve results:

3. Leverage customer loyalty and e-mail marketing strategies

Putting careful thought into lead generation and retention strategies helps to create a superior digital experience. Start collecting e-mail addresses when you process sales, sign up subscribers or give out free information such as downloadable informational content. Providing value for people upfront encourages them to opt-in to your loyalty program, resulting in an open channel for you to market to them on a regular basis.

Roughly 80% of companies heavily rely on e-mail for customer retention. Loyalty programs provide discounts and up-to-date news and promotions and help you stay on consumers’ minds. 

4. Use analytics research

Add some science to your brand’s digital experience by embracing analytics. Data analytics makes up a $231 billion industry because companies find it so valuable. 

Analytics software will help you research the most important key performance indicators for your online business, such as:

  • Page Views
  • Conversion Rates
  • Customer Satisfaction (CSAT)
  • Net Promoter Score (NPS)
  • Net Emotion Score
  • Average Revenue Per Customer
  • Customer Effort Score (CES)

Understanding these metrics will inform everything from the multimedia you use to your choice of keywords and calls to action. 

5. Personalize whenever possible

When in doubt, personalize. We’re all bombarded with noise in our online experiences, so creating a valuable, unique experience for individuals is what helps you stand out.

Personalization keeps value at the forefront, holds people’s attention, and builds an emotional connection. This can be done in simple, but effective ways. With e-mail marketing, for example, program your platform to use your recipient’s first name in the subject lines.

Use freebies as part of your marketing strategy when you can, including sign-up forms or opportunities for users to receive tangible items after engaging with your digital channels. There are many ways to personalize promotional gift solutions. You can select custom colors or include your prospect’s name on ink pens, t-shirts, hats, and other branded items.

Focus on creating a high-quality digital customer experience 

In an increasingly digital-focused world, the online experience for your customers must measure up to their expectations.

You can strike gold in the form of increased sales, retention, and profits when you focus on the digital customer experience. The tips above will help you focus on strategies that set you apart from competitors by translating users from curious online searchers to long-term business partners.

7 Easy Strategies For Increasing Brand Awareness With Social Media Influencers

Influencer marketing helps your business leverage the expansive network of popular online personalities. Customers need authenticity and trust before they feel comfortable buying from you. It can take months or years of focused work to build a loyal customer base. Influencer marketing reduces this time by increasing brand awareness with content creation.

Influencers have always been around. For example, in the age of modern television brands have partnered with celebrities, athletes, and various influential professionals. Now, influencers can be anyone young or old regardless of profession.

93% of brands are doing some sort of influencer marketing with many earning $18 for every dollar spent. However, like any marketing channel, without a strategy, influencer marketing can be very costly while providing no tangible ROI.

In this article, we’ll outline 7 great strategies you can start today for increasing brand awareness with influencer marketing.

1. Choose the Right Influencers

One of the most important strategic decisions you’ll make as a brand is who you partner with. All influencers will not bring in the same results. For example, Macro influencers, or those with 10k to millions of followers may have a wide reach but low engagement rates. They are always promoting products to their audience, so their community is not necessarily more likely to jump on a deal.

However, micro-influencers, those with less than 10k followers, may have a highly engaged audience that buys anything the influencer promotes. Examining the influencer’s numbers is an important first step in choosing who to work with. Larger influencers are also more likely to charge a premium fee.

What’s most important is that you’re always tracking your data. Identify your goals for increasing brand awareness then determine the metrics you’ll measure them by.

Popular key performance indicators for increasing brand awareness include:

  • Lead generation or sales
  • Site visits
  • Link clicks
  • Social media mentions
  • Branded search volume

2. Generate Content and Testimonials

85% of businesses use social media for brand awareness. Creating consistent content to serve your audience can be difficult and expensive depending on your content plan.

One strategy to work with influencers is to have them create content for your brand. You can then repurpose this content to your other channels and as part of your product promotions. Content created via influencers reduces the burden of creation on your team, allowing you to get in front of your audience faster and more consistently.

Having influencer-generated content works similarly to testimonials. Testimonials create more brand trust and credibility for your products.

Think about how it feels to see “As Seen On” badges on websites. You immediately have more trust because you recognize those channels. Influencers create a similar effect.

3. Partner for Promotions, Campaigns, & Giveaways

Providing signup bonuses or discounts to an influencer’s audience is a popular way to get your products in front of new eyes. Brands offer content creators a small percentage for every person who makes a purchase using their promotional code or signup link.

Tracking the success of your campaigns is vital to know how your marketing efforts are paying off. Promotional codes and sign-up links make it easier for you to see who is creating the most brand awareness and resulting in higher engagement and sales.

To promote your business with influencers, you can send gift products and promotional gifts like customizable coffee mugs and swag boxes. Swag boxes include items like pens, shirts, stickers banners, or other items content creators can display in their feeds and videos. The added benefit is each subsequent time they create content with your promo gift displayed, they create more brand recognition.

The key is to match the promotion and promotional gifts to what the influencer would actually enjoy.

4. Suggest Tutorials and Unboxings

Tutorials and unboxing videos are major ways to generate a boost of traffic to your website and/or social media channels. Internet users Google questions all the time and videos/blogs that describe how to use a product are answers to those questions. Just like other types of content you can repurpose these tutorials to your social channels and your own blog.

Tutorials and unboxing videos are also another great opportunity to send branded promotional gifts. Keep in mind that large influencers receive free promotional items often. Personalizing your gifts is the best way to set yourself apart and increase the odds of a positive tutorial/review of your products.

Alternatively, you can arrange a contract with an influencer where tutorials or unboxing videos are part of the deal.

5. Demonstrating Inclusivity, Aligning with Social issues

Nowadays people want to work with brands that are transparent about their practices and who they represent. Millennials and Gen Zer’s are emerging as the majority of the buying market. These groups will look up your company’s mission and ethical practices before ever buying from you.

Presenting your products through influencers of various backgrounds can help you access an audience that your products may serve well but you don’t necessarily know how to speak to. The key is to do it with authenticity and in a way that would make sense for your brand. For example, if your brand makes an effort to create sustainable products for women, then aligning with environmental/sustainable influencers of different races or as members of the LGBT+ community would make sense.

6. Brand ambassador programs

Brand ambassador deals are similar to sponsorship deals in that they help to create a buzz and community around your product. Rather than creating a one-off campaign or promo code, brand ambassadors programs are a long-term strategy. These programs range from offering free products in exchange for promotion to paying a fee to influencers to create regular content. Typically, ambassadors are an extension of your marketing team.

Brand deals can be as exclusive as you want them to be. This means you don’t have to worry about your influencers promoting your competition.

7. Brand-sponsored events

Finally, another strategy for reaching wider audiences is to sponsor an event. You may decide to organize the event yourself or partner with several influencers in exchange for brand mentions and product displays.

Events don’t have to be large scale to be effective. An online webinar or panel can provide tremendous value to your target audience as well as your business. For in-person events, branded tents, supplies, and/or event equipment are a must.

Increase Your Brand Awareness With Influencer Marketing

The most important thing to remember about increasing brand awareness with social media influencer marketing is that it should build authenticity and trust with your brand. You are partnering with a content creator to access their audience but the relationship should be mutually beneficial. At Myron, we understand the hurdles of marketing and building a business from the ground up. What we’ve found is that if you can build strong relationships, you can build a strong business. Strengthen those bonds with unique, customizable promotional gifts that wow.

How to Build the Perfect Promotional Gift Box

promotional gift box

Promotional gift boxes are a great way to show your appreciation to important clients or employees. Besides showing some extra consideration to the recipients, gift boxes show off your brand’s personality and creativity. If you’re not sure where to start, we have a few simple tips to inspire you!

1. Think of Your Brand’s Personality

Consider what promotional products speak to your brand. If your business deals in paper goods, a high quality pen makes more sense as a gift than a stylus or earbuds do. Conversely, if you’re an online or a tech business, a stylus or earbuds make perfect sense!

2. Choose Products that Complement Each Other

Once you’ve nailed down your brand’s personality, make sure the items that suit your business work together in a gift box. For example, pens, notebooks, planners, or other desk items together create a cohesive message. A gym bag, sports bottle, and towel also follow a similar theme. If you don’t want a strong theme like the office or gym examples, work more loosely with items that have a similar mood. Consider a younger, relaxed vibe by combining sunglasses and earbuds or a bluetooth speaker.

3. Know Your Budget

When creating a gift box, there’s no reason to go over the top. One benefit of a promotional gift box is to create the same effect of giving away an expensive item without actually having to spend a lot of money. Figuring out the right combination of items, whether it’s a whole set of affordable desk items or two higher priced items, is more important than how much you spent on creating the box!

4. Personalize It

While the items in the gift box are imprinted with your brand, you should also consider how to personalize it for the recipient. You might include one item that’s personalized with their name, but an even simpler solution is to include a handwritten card. You’ll be surprised how much a small note will help your brand stand out in memory to anyone who receives this gift box!

5. Presentation Matters

Keep the packaging in mind! Presentation is half the battle when it comes to making a memorable promotional gift box. Make sure to arrange the items in an appealing fashion, and then consider an attractive box or even a customized gift box. For a 2-in-1 solution, make your “box” a bag! For bigger gifts, pick a duffel or gym bag, and for smaller gifts, choose a tote bag or a reusable shopping bag. You can even use a small cooler if it suits your business’s personality- be creative!

For more tips and an expansive catalogue of customizable promotional products, visit Myron. With a 100% satisfaction guarantee, you’ll be able to find the perfect items to make an incredible promotional gift box for your business!

How to Generate Leads with Promotional Products

How to Generate Leads

How to Generate Leads with Promotional Products in 6 Smart Ways

To generate leads for your business, it often takes more effort than giving away a promotional pen with your logo on it. This alone can help build brand awareness, but creatively making use of promotional products is key to truly capturing a potential client’s interest. Below are 6 methods for how to generate leads more effectively with promotional products:

1. Connect with the Digital World

In the current digital age, you will extend your brand’s reach much farther if you supply leads with the tech they need and want. USB flash drives are a common giveaway, and you can get more creative with stylus pens that gracefully jump the gap between traditional and digital medias or a smart phone wallet, which greatly appeals to younger audiences, especially college-age audiences. You might also consider branding your promotional items with your social medias to encourage internet-savvy clients to interact with your business online on the daily!

2. Go Big for the Big Leads

At trade shows and expos, clients are bombarded with promotional giveaways that are often inexpensive and in large quantities. This is practical when trying to reach a wide audience whom you can’t actually guarantee will be suitable leads for your brand. However, you will want to consider creating giveaway “tiers.” Continue offering promotional pens or stress-relievers to all passers-by, but reserve big-ticket items like apparel, tote bags, or umbrellas for those who are willing to provide contact information.

Another great idea is to incentivize leads to spread the word for you. Offer someone a drinkware item or a hat when they refer someone else to your booth.

3. Take the First Step Yourself

Take the outbound approach and reach out to individuals and companies you would like to work with first! Make an introduction, then follow up by mailing them a high quality promotional gift that is significant in some way. This can be something like a wine gift set, a nice mug set, a laptop bag, or a sports duffel bag. Choose something that connects with your brand or relates to something you’ve discussed with this potential lead beforehand for a more personal touch.

4. Close the Deal in a Powerful Way

Once your sales team is just about to close a deal with a lead, encourage them to send a high-end promotional product like the suggestions above. This strategy makes for a good show of faith with a lead. Bonus points if you can find a promotional product that relates specifically to your brand (or theirs!).

5. Let Your Clients Find Leads For You

As we discussed in Step #2, you should aim to incentivize others to generate leads for you. This is especially powerful when the referral comes from a client with whom you’ve already worked and who already trusts your brand. You can either promise them a promotional product as a reward for a referral, or send it afterwards as a surprise thank you!

6. Make an Impression

Lastly, but most importantly, you’ll always want to make an impression. To do this, we recommend building your own gift set with promotional products that make sense for your brand. Invest in multiple branded products to create a stunning, complete gift box that is sure to woo your potential leads. For the potential lead, a set of items makes it easier for them to envision making use of them (and thus remembering your brand) in the future than a standalone item might.

As an example, a startup tech company might want to create a set that consists of a t-shirt, earbuds, and sunglasses. The headphones make sense considering the industry, while the t-shirt and sunglasses appeal to a younger audience who would be interested in working with them. Another combination that works for any industry is a pen, notepad, and travel mug for the perfect productive pack. Keep in mind, there’s no need to purchase expensive items to create a gift set! When it comes to how to generate leads, what matters most about a gift set is appealing presentation and the creativity and thought put into the selection.

 
We hoped this blog gave you some smart ideas on how to generate leads! Let Myron help you find and create the perfect promotional products for your brand. With high quality, affordable products, and a 100% satisfaction guarantee, we’ll help your business generate promising leads!

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