Fun in the Sun: How to Organize Memorable Company Picnics

Organize Memorable Company Picnics

Simply put, nice weather brings people together. There’s something about warm sunshine and celebrating that allows us to more seamlessly enjoy each other’s company and build connections. 

Bringing your team together for a company picnic can strengthen your workplace while creating plenty of memories for your employees.

Some 75% of employees called collaboration and teamwork an essential part of their work experience. A company picnic is an excellent time to unwind and recharge, celebrate accomplishments, and begin planning discussions for the fall months. 

Here’s what you should know about planning memorable company picnics. 

Choose the best date and venue

Appoint a planning committee for your company picnic so you can uncover blindspots and remember the small details. Even the smallest company should create a committee of at least three people and appoint a treasurer and secretary.

The treasurer should create the budget for the picnic and manage the bank account to make supply and equipment purchases. The secretary should take notes, manage the meeting and planning calendar, and track and distribute tasks. 

Put your heads together and brainstorm outdoor venues that give you both maximum sunshine and shade, along with amenities for activities. 

Plan out the date, time and even the geography of the venue to minimize inconvenience on the day of the event. Consider these points when choosing a venue:

  • Don’t choose a location too far away. Spare your employees the travel time and gas mileage.
  • It’s best to hold the employee picnic during working hours, such as a Friday afternoon. If the picnic is planned for a weekend, ensure employees have plenty of notice so that more employees can make arrangements to attend.
  • Decide whether it’s a family picnic or meant for adults ahead of time. If your employees can bring their kids, make sure the venue has access to entertainment and activities for them.
  • Research whether the venue provides grilling and kitchen equipment or if you need to bring your own. Also, be prepared to bring provisions for bathrooms or consider different portable restroom setups, if necessary.

Map out the details that you’ll want to solidify in broad strokes such as location, food, activities, and restroom access. Then, create line items under each category for everything you’ll need for a successful company picnic. 

Think of your team first

When it comes to a summer picnic, you want your employees to feel energized and excited about coming, rather than obligated. Know that everyone values their personal time, especially if your planned picnic happens to fall outside of working hours. This is why it’s so important to plan an event people will want to attend. 

Avoid the cliches that employees dislike about company picnics and consider handing out a survey to give your employees the chance to pitch ideas about what they’d like to see or do.

Here are some quick ways to put your team first when planning:

  • Always account for weather! Make a contingency plan in case of rain, high heat, or other extremes and give employees a checklist of supplies to bring and clothing to wear. Provide reminders to bring outdoor items like umbrellas, jackets with hoods, sunglasses, water bottles to stay hydrated, and sunscreen.
  • Keep dietary restrictions top of mind. Include food  or requirements in the survey that you send out to ensure that nobody falls ill or is unable to partake in the meal.
  • Set goals for the summer picnic that enrich everyone’s workplace experiences. Consider activities like personality tests and exercises that help employees get to know each other on more authentic levels.

Every team possesses its own unique blend of personalities and special accomodations.Taking the steps to put your team’s interests and comfort first while planning your gathering will result in a more meaningful and enjoyable experience for everyone.

Stock up on supplies

Your planning committee should take inventory of everything that you’ll need for the company picnic. Think in terms of everything that you’ll need for grilling, cooking, food preservation, serving, decorations, and other important items. 

The sort of items that belong on your supplies list include:

Have your treasurer account for each item, so that you can obtain everything you need while staying on track with the established budget.

Plan your games and activities

Take advantage of opportunities to build memorable bonds with your team by adding a twist to common ice-breaker games. Plan for fun, collaborative games so that your employees genuinely feel comfortable relaxing, de-stressing from the rigors of the work week, and being themselves. 

Activities like these can make for a memorable company picnic:

  • Scavenger hunts
  • Variations of hide and seek
  • Water gun and water balloon fights – make sure that non-participants are spared!
  • Golf putting, croquet, volleyball, badminton, and other classics
  • Bounce houses and/or water slides
  • Tables for Taboo, Scrabble, Chess, Checkers, Yahtzee, Backgammon, Spades, Monopoly, Poker, and other board or card games

Choose games and activities that are challenging while requiring teamwork. Stoking those collaborative fires can lead to healthy competition and cooperation that carries over into the workplace dynamic and the next outing.

Create a theme

The theme of the event solidifies your goal and gives you and your employees takeaways to build on. Put your heads together with your committee to figure out what lasting impression you’d like to leave on your employees after your picnic.

Then, encapsulate it in a sentence or phrase and make it the theme for the company picnic.

A company picnic theme is similar to a mission statement in that it needs to be clear, demonstrate inspiration and direction, and align with your company values.

You can immortalize this theme on a company cup or item handed out at the picnic for employees to take with them. If the event happens each year, different themes imprinted on takeaway items become annual collector’s items around the office. This can serve as a lasting memory of the good times that everyone enjoyed together, while providing a daily reminder of the picnic’s theme and focus. 

Put together winning company picnics

Company picnics give you a chance to solidify direction for your company while investing in and re-invigorating your employees. Investing in your employees by putting effort into events like these is the driving force behind your team’s growth and collaborative strength over time, so always take time out to create memories that can last for years.

To browse promotional outdoor supplies for your company picnic, click here.

Are Employee Gifts Tax-Deductible?

When tax season rolls around, are you scouring your books to make sure you’re collecting every deduction that you’re due? Some 30% of small businesses today believe they overpay on their taxes because they miss out on valuable deductions. 

Gifts to employees are a recurring expense for most business owners. Expenses throughout the year, such as branded drinkware or apparel for new employees, holiday gifts, and raffle prizes can easily be forgotten or go unnoticed when it’s time to file.

With all of that in mind, the question stands: Are employee gifts tax-deductible?

Like with many questions related to tax deductions, the answer is yes but with some caveats. At Myron, we offer an expansive catalog of employee gifts for any occasion. Keeping track of these throughout the year will prep you for next season. Read on to learn more about the rules, exceptions, and which gifts qualify to be tax-deductible. 

The Rules 

It starts with a restriction on the amount you can deduct. The Internal Revenue Service (IRS) allows you to deduct employee gifts up to $25 per gift recipient. This limit applies for the duration of the tax year. Note that the $25 cap applies to business gifts that you have given both indirectly and directly. For example, if you and your spouse gave gifts to the same person, you are both treated as a single taxpayer. 

Gifts that fall under this umbrella must be tangible items and don’t include activities or gestures such as taking an employee out for coffee or lunch. Eligible gift items must be separate from the employee’s gross income. Cash or gift cards are not considered eligible items.

Now that you understand the general rules, what do you need in order to record the deductions?

The IRS requires you to keep documentation of any gift to receive the deduction. Keep the receipts as they accumulate throughout the year, as you will need to show a record of the amounts spent on gifts.  Also make sure to note the business purpose the gift serves — when it comes to tax deductions, the IRS wants to know that this expense was value-driven. 

The Exceptions

So, what are the caveats?

The IRS allows wiggle room above the $25 limit for things like packaging and engraving, given that they provide value to the gift. If you purchase your employee an engraved plaque, for example, you can deduct the $25 for the plaque, and up to $100 on the engraving service. 

The engraving service is considered an incidental expense, as are things like packaging, wrapping, and shipping costs. 

Gift Ideas You Can Deduct

Since you receive a tax credit for your employee gift, use some discernment to ensure that you get your money’s worth. Having a game plan for the gifts you select will not only ensure that you are choosing thoughtful gifts, but also will give you the chance to record the unique purpose of each gift ahead of time.

As an example, pens and notepads are excellent gifts for new employee onboarding. On average, new employees complete 54 tasks during their onboarding processes. Having a company-branded pen and notepad is a highly practical and useful way of saying “Welcome to the team.”

Here are some practical pens and pads you can explore as valuable business gift solutions for your employees and record in advance of tax season:

Pens and pads aside, think outside the box when gifting your employees. You can find an array of impactful gifts for any of your employees while easily staying within the $25 limit. 

Here are some other gift options to consider:

  • A new coffee mug for employees to enjoy coffee daily or specialty beverages like  hot chocolate when the weather gets colder
  • A laptop bag that lets them travel efficiently and attend meetings in style
  • A master planning calendar to celebrate a new promotion
  • New sunglasses to get ready for team outings in the sunshine
  • Durable plastic water bottles to stay hydrated throughout the day

Shop for the Best Tax-deductible Gifts

The employee gift tax deduction has been around since 1962, yet it’s a credit that many business owners don’t know about. With a bit of organization and attention to detail, you can take advantage of the business gifts you distribute throughout the year and ensure you get what you are owed when tax season comes around. 
Need more tax-deductible gift ideas? Check out some of our best sellers to get started.

5 Tips To Create a Superior Digital Customer Experience

Gaining a competitive advantage over the rest of your industry is both one of the thrills of running a business and a necessary part of your company’s survival. It all starts with getting to know your target audience. 

You can increase your revenue by 80% by focusing on customer experience (CX) alone. Your digital customer experience refers to every interaction potential clients have with your brand online. 

This is why it’s crucial to keep potential clientele incentivized to continue engaging with your brand. Myron has top-quality branded products that can help you engage users as you learn what makes them tick. Let these tips guide you as you look to create the superior digital customer experience that your business deserves.

1. Go mobile-first

In the United States, 85% of people have smartphones. Members of your target market are far more likely today to stumble across your brand on their iPhone rather than their desktop or laptop computer. 

Here are some mobile-first strategies to consider:

  • Research and use local search engine optimization (SEO) keywords
  • Optimize for voice search
  • Garner feedback from the mobile website and in-app surveys

Prioritizing smartphone traffic is an increasingly common and necessary practice in a web-centric world, as we continue transitioning to new digital horizons such as Artificial Intelligence (AI), the blockchain, and other Web 3.0 tech. 

2. Focus on consistency

Anyone who is considering your brand needs to know that you’re consistent above all else. Having a similar tone, voice, color scheme, and presentation across all digital channels helps consumers to connect to and remember your brand throughout the decision-making process.

With your social media campaigns, focus on the brand mission and make sure it resonates with the same messaging on LinkedIn, Facebook Instagram, and other platforms. Use these platforms as a chance to host giveaways, contests, and other value-driven interactions with your potential and existing customer base. As often as you can, strive to cultivate opportunities to move their interest in your digital presence to something tangible. If you use branded items to market to consumers, place your logo in a prominent position and be sure to choose only quality, durable products. 

Here are examples of promotional swag items that achieve results:

3. Leverage customer loyalty and e-mail marketing strategies

Putting careful thought into lead generation and retention strategies helps to create a superior digital experience. Start collecting e-mail addresses when you process sales, sign up subscribers or give out free information such as downloadable informational content. Providing value for people upfront encourages them to opt-in to your loyalty program, resulting in an open channel for you to market to them on a regular basis.

Roughly 80% of companies heavily rely on e-mail for customer retention. Loyalty programs provide discounts and up-to-date news and promotions and help you stay on consumers’ minds. 

4. Use analytics research

Add some science to your brand’s digital experience by embracing analytics. Data analytics makes up a $231 billion industry because companies find it so valuable. 

Analytics software will help you research the most important key performance indicators for your online business, such as:

  • Page Views
  • Conversion Rates
  • Customer Satisfaction (CSAT)
  • Net Promoter Score (NPS)
  • Net Emotion Score
  • Average Revenue Per Customer
  • Customer Effort Score (CES)

Understanding these metrics will inform everything from the multimedia you use to your choice of keywords and calls to action. 

5. Personalize whenever possible

When in doubt, personalize. We’re all bombarded with noise in our online experiences, so creating a valuable, unique experience for individuals is what helps you stand out.

Personalization keeps value at the forefront, holds people’s attention, and builds an emotional connection. This can be done in simple, but effective ways. With e-mail marketing, for example, program your platform to use your recipient’s first name in the subject lines.

Use freebies as part of your marketing strategy when you can, including sign-up forms or opportunities for users to receive tangible items after engaging with your digital channels. There are many ways to personalize promotional gift solutions. You can select custom colors or include your prospect’s name on ink pens, t-shirts, hats, and other branded items.

Focus on creating a high-quality digital customer experience 

In an increasingly digital-focused world, the online experience for your customers must measure up to their expectations.

You can strike gold in the form of increased sales, retention, and profits when you focus on the digital customer experience. The tips above will help you focus on strategies that set you apart from competitors by translating users from curious online searchers to long-term business partners.

The Perfect Gifts for Virtual Clients

Nothing shows thoughtfulness quite like stopping by your clients’ office bearing gifts. The question is — where’s the office?

Today, about 16% of the world’s workforce is now completely virtual. What used to be an in-person visit is now a bit more complicated. But that doesn’t make showing your appreciation to your clients any less important or doable!

Despite where you are located, the right gifts will put a smile on any client’s face. Your virtual clients will appreciate the gesture and remain brand loyal when you take the time and effort to shop for some branded swag, equipment, and other gifts that they can use on a regular basis.

At Myron, we have an assortment of options for every occasion. Consider these tips the next time you’d like to reach out to your virtual clients with a well-timed gift.

Give the gift of stress relief

Stress, unfortunately, is a constant in our world and workforce. More than 30% of people today say that they’re weighed down by extreme feelings of stress. Close to 80% say it’s bad enough to cause physical symptoms. 

These feelings of stress turn into muscle tension, low energy, anxiety, and headaches on any given day. Your clients are more likely to suffer in silence because they’re not showing up in a brick-and-mortar office. 

Gifting them some stress-relieving items shows that you’re attuned to their needs and have compassion. Here are some excellent gifts that can help alleviate your clients’ stress:

Just a few minutes with these stress-relieving gifts each day can work wonders. Your virtual clients will consider these little 5-minute breaks in their day as valuable moments to unplug and recharge. 

Offer high-quality drinkware

Drinkware is a universal gift that everyone can appreciate. Your virtual clients have favorite drinks that become part of their daily or weekly rituals. This can mean starting the day with a cup of coffee, taking time to hydrate in the middle of the day, or enjoying a glass of beer or wine after a long or fulfilling shift.

Coffee and water are an excellent one-two punch for people powering through their workdays. Hydration kick starts your body’s metabolism so that you maintain energy and alertness. It makes it easier to digest food, bolsters memory, and prevents brain fog. 

Brewing a cup of coffee provides an extra charge of productivity and focus to handle hours of tasks with ease, so align your gifts with what your clients are already doing in a regular day.

These branded drinkware gifts will not only keep you on your client’s minds, but they’ll also get frequent use. Here are some options to consider:

Consider the personality and lifestyle of the client you’re shopping for, and add some custom screen printing work to make it one-of-a-kind.

Keep them in stylish apparel

No branded swag is as personal and impactful as apparel. Your clients will wear your brand proudly and will appreciate you giving them something stylish to add to their wardrobe. 

You can choose something fresh for different seasons and occasions, such as:

Your apparel gifts will stand out when your clients recognize the level of quality that they’re made with. These gifts are applicable to various seasons, and can easily turn into daily or weekly wear items. 

Provide professional bags

Remote work doesn’t necessarily mean that people are working from home 100% of the time. Many people prefer to get out of the home office and hit the coffee shop, cafe, library, or bookstore to stay more productive and enjoy a change of scenery. Since Wi-Fi is widely available and many people use their smartphones as hotspots, virtually any location can become an office. 

Help your clients take their devices and important materials with them by gifting them professional bags. Here are some worthwhile options:

With the right bag for the occasion, your clients will know they can keep their valuables safe and get up and go without missing a beat.

Juice up their devices

Since your clients are always on the go, one fact remains universal – they need some battery “juice” on hand to keep their devices charged. You can give them the gift of power by offering charging devices that are useful for their smartphone or tablet of choice. 

Here are some portable, convenient options that make excellent gifts:

These gadgets will find use by any client since — let’s be honest — we’re all connected to devices constantly and there’s nothing as inconvenient as not having the right charger when you need it.

Take care of your virtual clients

Just because your clients are virtual doesn’t mean that they have to be forgotten. With a little bit of effort, you can foster relationships with virtual clients the same way that you would in any other situation.

It’s easier than ever to create a connection by sending meaningful gifts that will leave a lasting impact. Because the world is so digitally-focused, these little physical personal touches won’t go unnoticed by your most important clients. They can demonstrate both emotional intelligence and an understanding of your customer’s needs. 

Growing a New Business? Don’t Forget to Reward Referral Business

Growth is all about finding your next leads. Now, more than ever, it’s not enough to be satisfied or remain stagnant with your current customer base. New companies need to focus on opportunities for generating new customers as they scale and expand. 

Starting a referral program is one of the most effective ways to scale your company in a sustainable way. When you consider that more than 90% of people trust referrals from people they know, and 65% of new business deals come from referrals, it makes perfect sense that investing in this form of marketing would be worth it.

The key is to reward the people and companies that send new business your way. But how?

One way to show your appreciation is through a meaningful gift to say “thank you.” There are some stellar gifts you can send out that will let your referrers know how grateful you are.

Consider gift options like these as you beef up your new company’s referral program and learn how to steadily generate qualified leads for your business.

Build business relationships with office gifts

Did you know that 57% of companies use partnerships to drum up new business? This means that nurturing your relationships with other businesses is just as important as staying connected to your customers. 

If a company in your industry sends customers your way, go all out by rewarding them with business-oriented gifts that not only say “Thanks!” but also improve their ability to do their jobs. Here are some relevant, customizable options to show your appreciation:

Aligning yourself with other likeminded companies can help you survive the ebbs and flows of business including inflation or economic downturns. Solidify these relationships with other businesses and sharing client leads with each other will become second nature.

Reward customers with branded swag

Customer relationships are the greatest investments that you can make. About 46% of consumers value brand trust so much that they wouldn’t mind paying more for the same service. 

Don’t waste an opportunity to thank your customers when they send a friend or family member your way. They already love what you do enough to spread the word. You can double down on this relationship by sending them a branded gift:

These gifts will strike a chord with your customers because they’re both unique and useful. They weren’t necessarily expecting anything in return when they sent new business your way, so receiving high-quality freebies as a show of appreciation will make a lasting impression.

Give thoughtful gifts to encourage more referrals

Knowing your gift recipients on a personal level always gives you a competitive edge. People will appreciate your gifts when they feel custom-made and thoughtful, so take time to research what they like and then choose the appropriate gift. This skill will strengthen your ability to get new leads by rewarding referrers and encouraging them to continue recommending your business, which will turn into more customers and greater profitability.

Consider your gift recipient’s industry or any hobbies or interests they have. Here are some gift ideas that can hit the right mark:

These gifts show personality and are specific to people’s lifestyles. Not only will they exhibit emotional intelligence by going above and beyond to show gratitude, but you’ll get an even bigger return on investment (ROI) by incentivizing them to keep sending fresh leads your way. 

Give out lights and nifty gadgets

Sometimes, “cool” is the best way to say thank you. People love freebies, particularly when they’re well-designed and serve a purpose. Nifty little tech and convenience gadgets will get plenty of use and are conversation starters.

Consider these gifts to light up your customers’ worlds and upgrade their tech:

People love to stay connected in today’s digital landscape, and these sorts of gifts have universal appeal. They feature screen-printed logos and color schemes so that every single use becomes a reference point for your company and brand.

Reward your referrals

New businesses that stand the test of time never do so by accident. Drumming up new business requires constant dedication and focus on generating new leads and bringing in customers. Prioritize referrals in order to do just that.

Let these gifts stoke your creative fire so that you can find new and different ways to thank referrers. Gratitude is infectious, and you’ll keep getting a return on your investment when you go out of your way to reward the people that already believe in your business enough to share its value with others.

Consider these tips and browse our inventory the next time you’re in the market for a referral gift that will achieve winning results. 

Gifting Employees With Personalized Tech Products That They Will Cherish

Personalized Tech Gifts For Employees

Have you ever just wanted to show your employees you care? Tech gifts are the universal “thank you” today because they’re something everyone can (and will) use.

In a world where 60% of the population uses social media, binge-worthy shows on streaming services dominate pop culture, and next-day deliveries are a few clicks or a swipe away — digital products and accessories are not just in-demand. They’re essential. Gifting tech-related products is an ideal way to connect with your employees by meeting them where they already are. Plus, your brand will benefit from the additional exposure!

Myron offers an assortment of personalized tech products for any occasion when you want to gift an employee with something special. Here are some things to consider as you shop around:

Smartphone care is always appreciated

If you use an iPhone or Android, you probably have an accessory or two that you use with your smartphone every single day. Since 97% of people today have smartphones, these accessories are can’t-miss gifts for your employees.

Many of us walk around with smartphones in our pockets that have a value of more than $1,000. We often have these devices within arm’s reach all day long. When you buy an employee a gift to use with their smartphone, your accessory, too, can instantly become part of their daily life. 

Choosing items this practical usually means that your employees will use them more frequently and keep them longer. 

Here are some smartphone gifts that’ll give you the most bang for your buck:

Smartphone accessories that you choose can be more than just useful — they’re unique, colorful, and creatively designed. Pair a unique accessory with your organization’s logo or a special saying and you’ll inspire appreciation and loyalty in your employees. 

Personalize whenever possible

What makes personalization such a great idea?

Personalized experiences tap into different parts of the brain, resulting in an experience that is more memorable for the recipient. Personalizing a gift for your employees expresses thoughtfulness and leaves a lasting impression. Tech gifts are not only valuable and useful, but they’re easily customizable.

Even when buying a mouse pad with a cool shape, you can brand it with your logo or include the graphic or color scheme that suits an employee best. They come in a variety of color options, like blue, gray, red, purple, and white. 

Your employee may also love to have their name engraved on a case or device as part of the gift. That level of customization is doable at a very small price but provides a much bigger payoff in the eyes of your employees, who will feel special and appreciated because of the extra step you took.

You can’t go wrong with chargers

We all know it: There’s nothing more frustrating than running out of battery in the middle of your day and not having access to a charger. Access to power sources is a constant need for all tech owners. While 4K streaming and unlimited messaging make our lives more convenient, they require lots of electricity. 

To get the most out of a device, it’s best to keep a charger nearby. Electronic experts know that the sweet spot is to keep your smartphone battery charged between the 30% and 90% mark. 

If you want to gift your employees with some charging equipment that stands out, consider:

You can count on these gifts getting plenty of use from anyone you give them to. People commonly keep chargers in the bedroom, living room, car, and office. There’s no reason that your custom branded charging equipment can’t become part of your employees’ routines. 

Supercharge their entertainment

Entertainment and emotion go hand in hand. 

Whether you’re listening to a song that reminds you of a special time, playing a podcast that inspires you to make life changes, or hearing the sound of your favorite movie playing from the next room, there’s always a piece of technology that marks the moment. You can become a more regular part of life’s moments when you gift your employees items that “supercharge” their entertainment. 

Here are some options to explore:

Your employees use these gadgets whenever they want to boost their mood, take in a good piece of information, or communicate with the people they love. They’ll cherish using your gift, creating more value over time than you could ever quantify.

Upgrade your employees’ home and office gadgets

About 18% of people work remotely today. This shift in lifestyle has blurred the lines of which items we use at home and in the office. 

Whether your employees are working in the office, at home, or from a coffee shop, these items will make their lives easier:

These nifty little gadgets help your employees in so many different areas of their lives. They’re also great for use indoors or outdoors, at work, or on the go. Gifting them shows that you understand the demands of your employees’ lives and want to provide thoughtful solutions.

A little goes a long way

Who says electronic accessories or gadgets have to be stuffy or impersonal? With some extra consideration, you can mix the practical with the sentimental seamlessly. 

Distinctive, personalized tech tools are not only trendy, but they also show that you understand your employees’ needs. Whether you’re giving out awards at an employee banquet or just want to show them you care, select a gift that will instill true appreciation.

How to Create Custom Swag Boxes for Employees and Customers


How to Create Custom Swag Boxes

There’s nothing like receiving a box of carefully curated swag. Even before today’s influencers populated the internet with hours of unboxing videos, takeaway packages had long proven themselves to be a hit at any event. There’s something undeniably special about receiving a package of hand-selected items. Many people even look forward to receiving regular, subscription-based boxes at home.

Companies today can create magical impressions on employees and customers alike with a secret weapon – the swag box. 

What exactly is a swag box?

It’s a custom box filled with your merchandise or quality branded products. Brands and companies ship these boxes or hand them out in person. Some of the many uses of the swag box include employee appreciation gifts, freebies at events, business or executive gifts and brand promotion merch. The only limit is your imagination.

When you create swag boxes for your team and existing or potential customers, you: 

  • Make people feel appreciated
  • Create an instant bond and rapport
  • Keep your brand on people’s minds
  • Assist in generating new sales
  • Incentivize people to take action

Did you know that people have to interact with your brand 5 to 7 times before even remembering it? Giving away free branded swag creates more opportunities for brand interaction and, ultimately, recognition.

Plus, creating your own swag box builds loyalty by making an impression that people won’t soon forget. However, the right swag strategy is important to ensure positive brand recognition. 

At Myron, we have customizable items well-suited to every swag box strategy. Here’s how you can create memorable swag boxes for your brand.

1. Know your target audience

Everyone loves freebies, but creating custom swag boxes with your audience in mind will get better results. Are you holding an employee recognition banquet or putting together boxes for an event where you’ll meet potential customers?

Write out your customer personas by analyzing information from your prospects, sales and other data. Create boxes that offer swag based on those personas.

As an example, are any of your clients or employees fitness junkies? If so, one gift they might value is a water bottle that helps them remember to hydrate throughout the day. Studying your audience and thinking about their daily interests will provide insights that inspire everything from the box’s design to the items you fill it with.

2. Pick goodies that are high-quality, creative and useful

Quality, creativity and usefulness are the three benchmarks you need to keep top of mind for your recipients.  

Work with a company that sells high-quality branded products. Your recipients will notice if you’re giving away poorly made products. Your items should be solid and made from durable, long-lasting materials. 

Creative, high-quality swag box items may include:

  • Notebooks and stationery
  • Mousepads
  • T-shirts 
  • Food items

Your swag box can serve as a small preview of your business. In addition to branded items, for example, a natural products business could fill their swag box with free product samples. Opening a box full of candles, apple butter, honey, artisan lotion and other goodies creates a first impression that stimulates all the senses.  

Custom swag boxes for employees can be professional (or literal) survival kits and might include a water bottle, coffee mug and an office supply gift card. 

Everything you include in your swag box should have your logo and branding. This helps to solidify you in your customer’s minds, increasing brand recognition and recall. 

3. Create a theme 

Your chosen theme is the secret ingredient to stand out and create a positive impression. It’s the fool-proof foundation that makes sure you communicate your brand’s value and what you believe in. 

If you’re making new employee swag boxes, the message you’re sending is, “Welcome to the team.” The box’s design should create the impression that the recipient is joining an exclusive club. 

A family-owned business might add extra personality to its swag box by including photos of actual customers and local landmarks. The key is to be consistent with the theme, from the color, font and materials to the presentation of the items inside. 

Tie your company’s mission and goals in with your swag box. It should serve as a physical example of what your company is all about. 

4. Choose colors and designs that have meaning

Consider the effect that you’re going for when someone receives your box. What do you want their reaction to be when they open it up and see what’s inside?

Your choice of color and designs largely affects how the entire package is perceived. Effective use of color can give you 80% better brand recognition. 

Using color psychology is one place to start. Color psychology studies how colors affect human beings’ behavior, emotions and interpretations. 

Here’s how your color choices can affect the mood and emotion of your recipients:

  • Blue denotes authenticity, trust, enthusiasm and sincerity.
  • Red conveys strong feelings of power, passion, love and danger.
  • Green can symbolize nature, good fortune, safety and peace.
  • Purple gives a sense of royalty, mystery, abundance and imagination.
  • Yellow might create feelings of energy, enthusiasm, cheerfulness and warmth.

The design also needs to match the tone and overall vibe of your brand. Here are some research-backed ways your design choices affect the mood and emotions of your recipients:

  • Humans prefer visual simplicity.
  • Round shapes express things like mystery, femininity, magic and calmness.
  • Every font has an inherent meaning. Certain fonts, like serifs, denote sophistication and practicality. Script conveys elegance and style. 

5. Choose quality materials

You need durable cardboard that won’t get crushed in transit during shipping. Even the best designs will be disappointing to open if your swag arrives broken. It should also hold up for a long time after being handed out in person. 

Corrugated cardboard is sturdy, allowing you to easily shape and brand your box. This type of cardboard has three ruffled layers, making it more durable. It’s also eco-friendly and recyclable. 

Include shipping materials like packing peanuts, shipping paper and cardboard inserts. 

6. Don’t forget your budget

Boxes that are large, cumbersome or complex might require special provisions when shipping. Details like the size, weight, material and mail service will directly affect your shipping costs.   

Draw up a budget for your shipping, custom boxes and materials. Revisit your budget any time shipping and material prices go up, or when you’d like to make changes to your boxes. 

Purchase your swag box materials in bulk to get better prices. Having more boxes on hand will also motivate you to market more effectively by giving them out. Have a dedicated team to assemble the swag boxes and always check them multiple times for quality control.

7. Include contact information

The purpose of your swag box is to build stronger relationships. Make it easy for recipients to order additional products or learn more information about you. One way you can do this is by displaying your logo prominently, along with your website, phone number, e-mail or any other contact information.

If you want, take it a step further and include a QR code that links to your company’s website. QR codes can also be used to:

  • Address FAQs
  • Gain e-mail list opt-ins
  • Direct to product landing pages
  • Show video content
  • Lead employees or customers to training/welcome videos
  • Reduce paper waste

Build awe-inspiring custom swag boxes

Custom swag boxes are a game-changer because they show that you’re serious about your brand and about providing value upfront. They foster connection, engage employees or customers and incentivize people to keep interacting with your brand. For every well-put-together box, you give the gift of a little piece of imagination and creativity.

No matter how modern marketing changes, people will always appreciate personalization. Include a thoughtful note that your recipient can read as soon as they open the box and personalize wherever possible.

Myron provides business gifts and promotional products for every occasion. Our family-owned company has the branded swag you need to create lasting impressions and get results. 
Start with these tips and check out our wide array of customizable products to build brand awareness and engagement, one swag box at a time.

5 Corporate Gift & Award Ideas for Employee Recognition

5 Corporate Gift & Award Ideas for Employee Recognition

As an employer, the relationships you build with your employees are the most important ones. Taking every opportunity to recognize their efforts and performance will make them feel valued and cherished. 

Just 36% of workers in the United States are engaged at work on any given day. Engagement in this study was measured by factors like opportunities for professional development, clear expectations from the employer, and whether they feel their opinions are valued. Employee recognition gifts and awards can boost engagement and make people feel seen, heard, and appreciated. 

What Happens When You Give Employee Gifts?

Companies often purchase corporate and promotional gifts to give out at banquets, team bonding outings, holiday gatherings, or to remind employees that they are appreciated. Corporate gifts and awards are an excellent way to build lasting and meaningful work relationships.

When you purchase customized gifts to recognize employees, you:

  • Motivate everyone in the company to achieve more
  • Improve the morale of the workplace
  • Express gratitude to the people that keep your business running smoothly
  • Lower the rate of employee turnover
  • Foster more creativity and productivity
  • Open the floor for valuable conversations and feedback by creating a more open environment

Choose Gifts That Make an Impact

At Myron, we sell quality branded products that can reward and incentivize your employees. While traditional awards, such as engraved plaques, can be used to show appreciation, consider something different. Gifting your employees with something practical they can take with them and use on a regular basis will go a long way. Here are some ideas that you and your employees will love. 

1. Branded Company Apparel and Accessories

Apparel and accessories with your company’s branding on them increase your business’ brand recognition in a fun and expressive way.

Here are some examples of what can go in a branded apparel and accessory gift pack: 

Apparel with your brand colors and a motivational phrase of affirmation can provide motivation and inspiration for your employees.

Items like these get regular use by employees, which keeps the organization’s mission and affirmation at the top of their minds. Research-backed studies also show that self-affirmed employees are more receptive to their errors, which means they’re better able to correct them. 

Create your branded apparel with company values in mind, and it’ll offer inspiration and motivation that leads to happy employees. In turn, they’ll perform better and find more purpose and fulfillment in their time working for you. 

2. Custom Metal Pens

Fancy pens and business deals go hand-in-hand. Companies go out of their way to bring out beautifully-designed custom metal pens whenever a critical contract is on the table. They’re perfect keepsakes for new employees, employees receiving a promotion, or they can be combined with an employee recognition certificate. 

These are the types of pens that don’t get lost in the mix of the junk drawer. Your recipient will go out of their way to take care of the pen and use it, particularly if they regularly journal or brainstorm. 

Here are some custom pen options you can reward your standout employees with:

Browse different color options, decide which font is best, and choose a laser engraving style that is legible and attention-grabbing. Myron has a wide variety of these pens, and you can get them in quantities of 50 to 1,000. 

3. Personalized Drinkware

Professionals that work in offices for 40-plus hours are usually creatures of habit. They even have routines about the fluids they drink each day. A coffee drinker likely has a favorite brew. Avid water drinkers probably have a favorite thermos they use to count their ounces. 

Glassware is a popular gift because of its versatility. It’s used to celebrate, unwind, and commemorate special moments, but it can also become a staple in your employees’ everyday lives. Gifting your employee’s drinkware lets you say thank you in a useful way.

 Here are some options your employees will appreciate:

In-office drinkware helps to keep your employees in the game. Coffee is a cognitive enhancer that promotes brain activity, focus, and creativity. Plus, staying hydrated prevents brain fog and enhances mood. In-office drinkware, such as coffee mugs and water tumblers, can help you enjoy your morning coffee and then hydrate throughout the workday. 

Add a name, award, or personal touch to the drinkware, and it’ll quickly become a favorite item for your employees. Quality branded drinkware will also have features like vacuum sealing and materials that preserve the temperature and freshness of the beverage. 

4. Tech Gifts and Gadgets

In a tech-centric world, you can’t go wrong with gadget gifts. These gifts are easy to use immediately, whether for work or recreation. 

These tech-centric gifts are excellent for employee recognition:

People check their devices several times throughout the day. Gadgets with your logo, colors, and company name create brand loyalty with little effort. The amount of use these devices get from the average person creates unlimited opportunities to make connections. 

5. Individual Hobby Gifts 

Knowing your employees is the key to finding the right gift that suits them best. Personal gifts are often more touching because they’re specific to someone’s lifestyle and show you went above and beyond to recognize them as an individual.

Consider your employee’s hobbies and interests outside of work, and shop the items they’ll love. To gather this information upfront, you can make a hobby section part of your employee’s intake form or start a spreadsheet where they input their interests. Also, getting to know the team’s individual interests can make a great topic for a Zoom meeting. 

Here are some great hobby and lifestyle gift ideas:

No matter how small the item is, getting things a person loves makes it a gift from the heart that they won’t forget. 

Strengthen Your Business Through Employee Recognition

Developing soft skills like relationship building is essential to thriving in business. When you understand how to connect with the people in your company, your employees will feel recognized and will be motivated to contribute more to the team. 
Myron is here to help you do that every step of the way. Whether you have a small team of 500+ employees, our corporate gifts and awards will ensure that they all feel like #1. Shop our inventory of business gifts for any occasion to get started.

7 Easy Strategies For Increasing Brand Awareness With Social Media Influencers

Influencer marketing helps your business leverage the expansive network of popular online personalities. Customers need authenticity and trust before they feel comfortable buying from you. It can take months or years of focused work to build a loyal customer base. Influencer marketing reduces this time by increasing brand awareness with content creation.

Influencers have always been around. For example, in the age of modern television brands have partnered with celebrities, athletes, and various influential professionals. Now, influencers can be anyone young or old regardless of profession.

93% of brands are doing some sort of influencer marketing with many earning $18 for every dollar spent. However, like any marketing channel, without a strategy, influencer marketing can be very costly while providing no tangible ROI.

In this article, we’ll outline 7 great strategies you can start today for increasing brand awareness with influencer marketing.

1. Choose the Right Influencers

One of the most important strategic decisions you’ll make as a brand is who you partner with. All influencers will not bring in the same results. For example, Macro influencers, or those with 10k to millions of followers may have a wide reach but low engagement rates. They are always promoting products to their audience, so their community is not necessarily more likely to jump on a deal.

However, micro-influencers, those with less than 10k followers, may have a highly engaged audience that buys anything the influencer promotes. Examining the influencer’s numbers is an important first step in choosing who to work with. Larger influencers are also more likely to charge a premium fee.

What’s most important is that you’re always tracking your data. Identify your goals for increasing brand awareness then determine the metrics you’ll measure them by.

Popular key performance indicators for increasing brand awareness include:

  • Lead generation or sales
  • Site visits
  • Link clicks
  • Social media mentions
  • Branded search volume

2. Generate Content and Testimonials

85% of businesses use social media for brand awareness. Creating consistent content to serve your audience can be difficult and expensive depending on your content plan.

One strategy to work with influencers is to have them create content for your brand. You can then repurpose this content to your other channels and as part of your product promotions. Content created via influencers reduces the burden of creation on your team, allowing you to get in front of your audience faster and more consistently.

Having influencer-generated content works similarly to testimonials. Testimonials create more brand trust and credibility for your products.

Think about how it feels to see “As Seen On” badges on websites. You immediately have more trust because you recognize those channels. Influencers create a similar effect.

3. Partner for Promotions, Campaigns, & Giveaways

Providing signup bonuses or discounts to an influencer’s audience is a popular way to get your products in front of new eyes. Brands offer content creators a small percentage for every person who makes a purchase using their promotional code or signup link.

Tracking the success of your campaigns is vital to know how your marketing efforts are paying off. Promotional codes and sign-up links make it easier for you to see who is creating the most brand awareness and resulting in higher engagement and sales.

To promote your business with influencers, you can send gift products and promotional gifts like customizable coffee mugs and swag boxes. Swag boxes include items like pens, shirts, stickers banners, or other items content creators can display in their feeds and videos. The added benefit is each subsequent time they create content with your promo gift displayed, they create more brand recognition.

The key is to match the promotion and promotional gifts to what the influencer would actually enjoy.

4. Suggest Tutorials and Unboxings

Tutorials and unboxing videos are major ways to generate a boost of traffic to your website and/or social media channels. Internet users Google questions all the time and videos/blogs that describe how to use a product are answers to those questions. Just like other types of content you can repurpose these tutorials to your social channels and your own blog.

Tutorials and unboxing videos are also another great opportunity to send branded promotional gifts. Keep in mind that large influencers receive free promotional items often. Personalizing your gifts is the best way to set yourself apart and increase the odds of a positive tutorial/review of your products.

Alternatively, you can arrange a contract with an influencer where tutorials or unboxing videos are part of the deal.

5. Demonstrating Inclusivity, Aligning with Social issues

Nowadays people want to work with brands that are transparent about their practices and who they represent. Millennials and Gen Zer’s are emerging as the majority of the buying market. These groups will look up your company’s mission and ethical practices before ever buying from you.

Presenting your products through influencers of various backgrounds can help you access an audience that your products may serve well but you don’t necessarily know how to speak to. The key is to do it with authenticity and in a way that would make sense for your brand. For example, if your brand makes an effort to create sustainable products for women, then aligning with environmental/sustainable influencers of different races or as members of the LGBT+ community would make sense.

6. Brand ambassador programs

Brand ambassador deals are similar to sponsorship deals in that they help to create a buzz and community around your product. Rather than creating a one-off campaign or promo code, brand ambassadors programs are a long-term strategy. These programs range from offering free products in exchange for promotion to paying a fee to influencers to create regular content. Typically, ambassadors are an extension of your marketing team.

Brand deals can be as exclusive as you want them to be. This means you don’t have to worry about your influencers promoting your competition.

7. Brand-sponsored events

Finally, another strategy for reaching wider audiences is to sponsor an event. You may decide to organize the event yourself or partner with several influencers in exchange for brand mentions and product displays.

Events don’t have to be large scale to be effective. An online webinar or panel can provide tremendous value to your target audience as well as your business. For in-person events, branded tents, supplies, and/or event equipment are a must.

Increase Your Brand Awareness With Influencer Marketing

The most important thing to remember about increasing brand awareness with social media influencer marketing is that it should build authenticity and trust with your brand. You are partnering with a content creator to access their audience but the relationship should be mutually beneficial. At Myron, we understand the hurdles of marketing and building a business from the ground up. What we’ve found is that if you can build strong relationships, you can build a strong business. Strengthen those bonds with unique, customizable promotional gifts that wow.

How much should you spend on employee gifts?

Gift-giving is an age-old tradition that promotes harmony and establishes strong relationships. Giving gifts to employees helps them feel appreciated and seen as a member of your team. But there is a way to go about it that ensures that everyone is happy without breaking the bank.

Keep reading to answer the question we’re all asking, ‘how much should you spend on employee gifts?’

What are the best gifts to give?

Psychologically the two best types of gifts to give are experiential gifts and personalized promotional gifts. These gifts create memories that last a lifetime. These make people feel special and foster a sense of belonging.

As an employer, it’s difficult to offer experiential gifts on a regular basis, especially if you have a very large team. These gifts are best held as events every 4-6 months. Personalized gifts are easier to offer when you want to show your team some appreciation. They also come in handy during team events. 

Our website offers small items that you can engrave to personalize like keychains, awards, and stainless steel water bottles.

In a survey by Office Depot, 80% of employees believed it was the thought behind a gift that mattered most. This means, as long as your intention is to offer something unique that you believe employees will love, you can’t go wrong with your gift. 

How much should you spend on employee gifts?

The amount you spend on gifts for your employees depends on how many employees you have and your relationship with each. Gifts that are too budget/economical may come across as impersonal or “cheap.” Gifts that are very expensive may inadvertently make employees uncomfortable.  

Typically you want to spend more than $25 per employee but less than $100. An exception to this is for team members you work closely with like an assistant or other management. This price range offers a myriad of quality options that still fall within your company budget. 

Our website makes it easy to shop 100s of branded gifts for your team by product or price range. From kitchen items to health and wellness gear, you’ll find something for everyone in one spot.

Gifts to Avoid 

Avoid gifts that are overly personal like body care products, perfumes, lotions, etc. Gifts that are for an individual employee however may be different. For example, you may want to get a personal or heartfelt gift for a retiring employee, as a wedding gift, or as a baby shower gift. In these circumstances, customized gifts are welcome and more accepted. 

You also want to avoid getting gifts that suit some employees but not others. For example, we carry an assortment of golf-related promotional gifts. All of your employees may not be into golf. In these situations, you should consider gifts that will be beloved by many. Alternatively, you may opt for a gift everyone can use like notebooks, planners, and pens. 

Gift giving is a time to show employees that you value them. You don’t have to spend an arm and a leg to do that but you do want to take price into consideration. If you have a smaller team, you can spend more and offer more personalized touches and consider higher-priced options. For large teams nearing 100+ employees, it’s reasonable to spend less. In those cases, less expensive items with your logo and their name engraved can go a long way to creating a sense of belonging. How much do you spend on employee gifts?

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