Looking for advice on how to market your business and brand? Get the best tips and advice on attracting new business, motivating staff and rewarding your loyal customers.
Your brand is the essential puzzle piece that makes people recognize, relate to, and want to do business with your company. The characteristics that make up your brand combine to create a brand personality. Similar to how human characteristics give us all individual personalities, it’s what makes your brand unique. But what’s the real importance … Read more
Cumulatively, companies spend years of brainstorming, hours of overtime in the office, and exercise plenty of persistence to get products or services from the idea stage to the consumer. They then spend a significant percentage of their revenue toward advertising those products. With so much at stake, it’s crucial to understand the value of marketing … Read more
So many marketing standards have changed in the digital age and, sometimes, it feels challenging to keep up. Marketing trends like TikTok video content and gamification ushered in new norms, yet one tried-and-true strategy remains as relevant as ever – personalized pens. Companies in all industries use personalized pens as promotional tactics in different ways, … Read more
When Q4 rolls around and holiday music starts blaring across the radio, it’s a good time to update your promotional product strategy. Choosing high-quality promotional apparel for the winter, whether it’s for yourself, your employees, or your customers, can leave a huge impact and ensure maximal visibility for your business. Here’s what you should know … Read more
With the calendar year winding down, it’s the right time to shift focus to your plans, hopes, and dreams for 2023. Employers and employees can both benefit from setting meaningful resolutions for the upcoming year. The right resolutions will build a strong company culture by shaping individuals to be better professionals. Employees can encourage themselves … Read more
We’re closing in on the end of the year, and Q4 can mean many things for businesses, including potential profit gain. It’s a time in which consumers spend more money, advertising dollars and marketing campaigns kick into high gear, and companies attempt to finish the calendar year strong. Strategic marketing for small business in Q4 … Read more
Growth is all about finding your next leads. Now, more than ever, it’s not enough to be satisfied or remain stagnant with your current customer base. New companies need to focus on opportunities for generating new customers as they scale and expand. Starting a referral program is one of the most effective ways to scale … Read more
Influencer marketing helps your business leverage the expansive network of popular online personalities. Customers need authenticity and trust before they feel comfortable buying from you. It can take months or years of focused work to build a loyal customer base. Influencer marketing reduces this time by increasing brand awareness with content creation. Influencers have always … Read more
If there’s one thing that will help your business logo command attention again and again, it’s a quality promotional product with a trendy iridescent finish. Adequate visibility plays a major part in any business’ success. Just think how much easier it is to attract customers, clients, or even top-quality talent to your company when you … Read more
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