The Power of the Pen: 3 Signatures That Changed the Course of History

Promotional pens

A simple signature can mean so much. Maybe you’re signing a dinner receipt at the end of a first date with the person who will be your lifelong partner or maybe your signature is one that will help drive the course of history. Either way, it’s amazing to see what power a pen can deliver. … Read more

Promotional products excel at solidifying business-to-business transactions

Many small businesses focus much of their time, resources and attention on the puzzle of how best to attract and retain customers.

Promotional products aren’t just for the private sector

Most organizations that are in need of raised brand awareness are businesses that want to expand their customer bases.

Finding an effective, unobtrusive promotional product

There are many reasons why promotional products are effective for raising brand awareness.

Recent graduates attracted via promotional products

With the economy still recovering, businesses need all the help they can get. Courting the best and the brightest of the Class of 2011 requires all the tools in a company’s arsenal, and promotional products and business gifts are an excellent way to stand out from the rest. The Advertising Specialty Institute (ASI) has released … Read more

Branding expert says connection is key to recognition

Woolworths’ new hardware chain, Masters Home Improvement, recently unveiled a $3 billion venture that seeks to increase their brand’s recognition among consumers. The organization has introduced a logo that it hopes potential customers will quickly find memorable, according to Startup Smart. “For Masters, we wanted something timeless that would be instantly memorable and recognizable,” Hans … Read more

Five reasons to use promotional pens to market your business

Personalized pens are practical promotional items that are not only cost-efficient, but effective in helping companies brand their business.

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