Private companies and small businesses are able to find great success through using promotional products to raise awareness of their name and brand. Promotional pens, personalized calendars and logo USB drives are wonderful ways to give customers a useful tool that will be highly visible and appealing to other consumers. Few marketing tools are as effective as these items.
However, there are plenty of non-profit groups that need to make people aware of their causes that can benefit from the use of promotional products. Schools are increasingly strapped for cash, and the burden of supporting extra-cirriuclar activites and PTA events has been placed upon parents and community members through the use of donations and fundraisers.
By treating their campaigns the same way that private companies would treat an advertising effort, schools and their advisory boards can give away personalized mugs, promotional pens and other items that will make people in the area more interested in the fate of local schools. They will also become badges of pride for parents, teachers and students, all of whom understand the importance of the products and causes that they support.