Holding a legal promotional contest

Promotional giveaways are valuable marketing events that can be used to generate interest in a small business and increase sales. A special occasion can ensure that customers will want to visit and potentially make new purchases, which strengthens the company’s bottom line.

Some small business owners enhance their giveaways by turning them into contests. After all, fun games encourage consumers to participate in an enterprise’s marketing event because they want to win unique prizes. However, there are certain laws that entrepreneurs must work within when running contests.

According to the Small Business Administration, companies can’t require customers to pay to increase their odds of winning or to receive their prizes, contact information must be given to all participants, the terms must be clear and there can’t be any fraudulent endorsement notices. This is to ensure that consumers have all pertinent details in order to win the contests without being scammed.

Small business owners have to work within these rules to avoid potential legal troubles. Keeping these restrictions in mind will prevent entrepreneurs from running illegal contests that are subject to penalties and fines, which can hurt a company in both the long and short term.

3 marketing tips for lawyers

A solid marketing strategy is a necessity for attorneys who are looking to expand their practices. Legal professionals have to tap into all of their available resources in order to find new clients so their firms can thrive. The most effective advertisements are highly targeted to prevent resources from being wasted on unlikely leads.

The following tips can help attorneys expand their brands. The key to success is making marketing a basic part of everyday business.

Offer incentives for leads
Law Jobs writes that lawyers should ask their current clients for referrals. Customers who are satisfied with their legal services will happily recommend practices to their friends and family members. Attorneys should thank their clients for leads by distributing personalized business gifts.

Firms can scale their presents with the amount of business that clients help generate. For instance, promotional flash drives or wall calendars can be given for every referral. Unique gifts like custom pens and coffee mugs should be distributed when prospects become regular clients.

Small personal touches go a long way toward motivating customers to help with lead generation. Legal clients appreciate when their lawyers go the extra mile by emblazoning names on gifts instead of using generic items.

Hold a special event
Lawyerist recommends holding an open house to draw attention from potential clients. Fun events like promotional giveaways bring consumers directly to law firms so attorneys can demonstrate their services. During the events, lawyers should meet with as many prospects as possible and put their best feet forward.

Functional gifts should be distributed to market the firms beyond the giveaways. Unique promotional products like key rings create are lasting advertisements. According to the Advertising Specialty Institute (ASI), the average consumer keeps branded items for 5.8 months, which is longer than most other marketing materials.

The source writes that promotional tote bags should be used as gift bags during the events. Practices can include other marketing materials like business cards in the containers.

Teamwork is key
Marketing is not an individual task – the entire firm should participate. Team members should develop advertising strategies together and refine each other’s ideas. A collaborative approach can lead to innovative techniques that generate the optimal number of leads.

Law Jobs writes that associates and assistants should be responsible for responding to potential clients. Inbound leads are less likely to do business with a firm that does not reply promptly to inquires. Staffers should answer phone calls and emails as soon as possible to avoid missing opportunities.

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