Cumulatively, companies spend years of brainstorming, hours of overtime in the office, and exercise plenty of persistence to get products or services from the idea stage to the consumer. They then spend a significant percentage of their revenue toward advertising those products. With so much at stake, it’s crucial to understand the value of marketing … Read more
Corporate gifting is a vast and growing opportunity for brands. In fact, the corporate gifts market is set to total $312 billion by 2025. It’s evident that meaningful gifts have proven their ability to build brand awareness, customer loyalty, and employee retention and camaraderie. The holidays (as we might suspect) are the perfect time to … Read more
It’s tax season again. Are you scouring your books to make sure you’re collecting every deduction that you’re due? You may be wondering, “Are employee gifts tax-deductible?” or “Should I file those employee Christmas gifts on my taxes?” Some 30% of small businesses today believe they overpay on their taxes because they miss out on … Read more
Gaining a competitive advantage over the rest of your industry is both one of the thrills of running a business and a necessary part of your company’s survival. It all starts with getting to know your target audience. You can increase your revenue by 80% by focusing on customer experience (CX) alone. Your digital customer … Read more
Promotional gift products should be useful. Your employees, customers, and prospects will appreciate your giveaway items so much more if they can use them on a daily basis. This is why honeycomb mesh products are an excellent giveaway idea. Bags made from honeycomb mesh are durable, lightweight, and functional. Here are some of … Read more
Everyone has a smartphone now. People are relying on smartphones and tablets to communicate with the world. They’re carrying these devices everywhere and they end up with low battery charges because of constant use. This is why power banks are quite popular. You can use power banks as promotional products and be sure … Read more
The 2019 Pantone Color of the Year is “Living Coral,” a vibrant yet calming color that brings to mind early summer and beach vacations. Already the fashion and interior design industries are finding ways to incorporate this warm, engaging color into their upcoming styles. For those who want their promotional products to be just as … Read more
Exhibiting at trade shows can feel like a big investment, but when you hand out effective promotional product giveaways, potential customers will have your business at the forefront of their minds long after the show. To make the most of your trade show exhibits in 2019, use these highly successful promotional products: 1. Stadium Secure … Read more
The beginning of a new year is the perfect time to reflect on the previous year’s promotional marketing trends and successes. Here’s what we’ve learned from 2018 and how you can incorporate this knowledge into your promotional marketing plan for 2019: Millennials are Marketing to Millennials As of 2017, millennials became the largest generation in … Read more
We could all use a little help staying true to our New Year’s resolutions, so why not inspire your clients and prospects with promotional products that do just that? When your clients and prospects start the New Year, they’ll be ready to tackle their resolutions, and they’ll be thinking of your brand while they succeed! … Read more
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