Social media involves more than Facebook and Twitter
A recent survey by Constant Contact found that 73 percent of small and medium-sized businesses engage in active social media marketing campaigns.
marketing strategy
Blogs are an ideal marketing forum for a small business
Blogging may seem like something individuals do to share stories or communicate with like-minded people. However, more and more companies are using blogs to market their products and services.
Building a customer base in a small community
The vast majority of marketing that people see every day is aimed at a national audience. Television commercials, advertisements in magazines and internet pop-ups are for the most part from large advertising firms that boast large advertising budgets.
Branding products should be about quality, not quantity
The foundation of a functioning economy is the freedom of choice that a variety of products provides. However, researchers have increasingly found that choice is only efficient up to a certain point.
Strategic brand development will generate revenue
According to the American Marketing Association, a company’s brand can potentially serve as a powerful competitive advantage.
Effective business marketing campaigns increase an organization’s value
However, for business owners who have any interest in selling their businesses down the road, one of the easiest ways to improve the value of their companies is by creating an effective business marketing campaign, according to WebProNews.com.
Donating to charities to help the community can assist with company advertising
Promotional products can help companies get their name out on the market, but lending a helping hand in the community can be beneficial as well.
Custom USB drives offer practical solutions to saving files
Custom USB drives are not only a practical way to back up important files, but are also an efficient form of advertising.
Environmentally-friendly promotional items may help with company sustainability
Many companies purchase promotional tote bags, personalized pens and logo USB drives in bulk, but making an effort to buy eco-friendly promotional items can help maintain sustainable business practices.
Wall calendars help more businesses gain exposure
Brand awareness is an important factor in the success of a company, but purchasing radio spots and television slots to host commercials can be pricey.