Unique promotional products help businesses stand out
One of the most important reasons for using promotional products as part of a brand awareness campaign is that they stand out from other advertising methods.
marketing strategy
Small business owners should be aware of the intricacies of Facebook marketing
If there are any small business marketers who are not yet aware of the awesome reach and possibilities of social media branding and advertising, there is yet another study that drives home this point.
Finding an effective, unobtrusive promotional product
There are many reasons why promotional products are effective for raising brand awareness.
Making consumers passionate about a brand
There are certain brands, such as Apple, Starbucks and Google, that inspire loyalty among their customer bases.
Small businesses and Twitter – a match made in heaven
When it was first released, Twitter may have seemed like a silly idea to a lot of people due to the hyper-protracted forms of communication that are made possible by this system.
Start planning promotional product campaigns for July
By themselves, promotional products such as personalized pens, custom magnets and logo USB drives provide excellent tools for small businesses in their quest to raise awareness of their products and services.
Small business marketers would do well to consider the SEO long tail
The ultimate key to Google search algorithms is the strategic use of keywords.
Addressing common small business fears in social media campaigns
More and more companies are finding that online marketing is a cost-effective way to raise brand awareness.
How small businesses can use Facebook to connect to customers
It is important for small businesses to make a strong connection with consumers in a way that extends beyond the basic transaction.
America’s top five promotional product markets
The Advertising Specialty Institute’s (ASI) Counselor Magazine has ranked the top 100 American cities and metropolitan areas for selling promotional materials.