Say “Thank You” with Promotional Products

employee appreciation gifts

Every small business has someone to thank, whether that someone is an employee, client, investor, or business partner. Whomever you would like to thank for helping your small business grow, do it with a promotional product! Show them their direct impact on the success of your business with an appreciation gift that proudly displays your branding. Consider any of the following promotional thank you gifts:

3-Color Pen with Stylus

A quality pen at a low, affordable price point, the 3-Color Pen with Stylus is the perfect appreciation gift for a large group of people, such as all your employees. With three ink colors and a universal touch-screen compatible stylus tip, it’s the only pen they’ll ever need!

Econo Corkscrew and Bottle Opener

The Econo Corkscrew and Bottle Opener is a complete bar and kitchen tool set with a stainless steel corkscrew, bottle opener, and foil blade. Offering the perfect backdrop for your imprint, it comes in three striking colors: bold red, sleek black, or unique semi-transparent turquoise. This classic gift alone is a great way to express your gratitude, and for someone whom you’re particularly grateful, you can pair it with their favorite wine or bubbly!

Denim Wireless Charger with Bluetooth Speaker

This stylish, wireless charger has a secret: it’s also a Bluetooth speaker! Compact and minimalist, it fits discreetly on any desk, while packing a ton of power and volume. Ideal for office parties or at-home use, this charger and speaker combo guarantees your full-color imprint will be in the spotlight frequently!

For more employee and customer appreciation gift ideas, visit the Myron blog or explore our huge catalog of promotional products. With a 100% satisfaction guarantee, Myron ensures that you receive the highest quality products at the best possible price point.

5 Best Promotional Products for Fall Into Winter

Fall Promotional Products

As the seasons change, so too should your promotional products! Keep your brand at the forefront of your leads’ minds all year long with items they can also use through the cold months. Below we have listed five of the best fall promotional products that will keep your leads warm and happy until Spring with your brand name right there with them:

1. 20 Oz. Hollywood Tumbler

Sleek and striking with its stainless steel build, the 20 oz. Hollywood Tumbler will be the constant companion to all its recipients this fall and winter. Your leads can take the comfort of a hot cup of tea, coffee, or cocoa with them no matter where they go! Meanwhile, your logo will be on prominent display all day long.

2. Fold Up Tote Blanket

With the fall season comes football, campfires, and cozy movie nights! Whether your leads and employees can be found in the stadiums, outdoors, or in their living room on the weekends, they can take the Fold Up Tote Blanket with them anywhere! With your imprint on the side, they and all their friends will know who to thank for keeping them comfy.

3. 3-Piece Cold Weather Set with Full Color Imprint

Why settle for one fall promotional product when you can get a set of three with full color imprints in one easy step? The 3-Piece Cold Weather Set comes with a hat, scarf, gloves with conductive fingertips for touchscreen use, and an accessory bag. Display your logo on the hat and scarf in full, vibrant color!

4. Port & Company Core Fleece Pullover Hooded Sweatshirt

No matter the weather, the Port Authority Fleece Pullover Sweatshirt is a fall and winter staple. Made with air jet yarn, this sweatshirt is soft and touchable, but won’t pill, ensuring it lasts all season long! You can choose from 43 colors and three different locations for your imprint, so you can create stylish yet effective branding that your leads are sure to appreciate.

5. Daytripper Gift Set

Wherever your leads travel this season, make sure they always have some warm soup or beverages at the ready with the Daytripper Gift Set. The set includes two stainless steel travel mugs and one 25 Oz. stainless steel Thermo-Go bottle complete with your screen-printed imprint. The set comes packaged in a convenient non-personalized carrying case.

Trust Myron to keep your brand on top with promotional products for every time of year!  

The 5 Most Common Promotional Product Faux Pas

promotional marketing mistakes

Promotional products are a reliable way to build awareness and trust for your brand, but if you are only just beginning to incorporate them into your marketing plan, you might not know how to get the most out of your promotional products yet. To help guarantee your success, we have listed the 5 most common promotional marketing mistakes and how to avoid them:

1. Your Promotional Products Don’t Fit Your Brand or Audience

This is the most common mistake, but also the easiest to avoid! When purchasing promotional products, get in touch with your brand’s personality and your audience’s wants and needs. The trendiest item may not always be the best item for your audience. We promise that your recipients will be more appreciative of something they can use on the daily than they will be of something that’s trendy or expensive but not practical for their needs!

2. Your Promotional Products Aren’t Recognizable

One of the main goals of promotional products is to build brand recognition, so make sure your branding is front and center! Don’t be shy about making your logo and company name prominent. You can also incorporate your branding through colors, slogans, or other brand-specific design elements.

3. Your Promotional Products Don’t Have Key Information

Depending on the goal of your promotional products, you may need certain information readily available on the product itself. For example, if you’re trying to increase social media engagement, make sure all of your social accounts are listed so that leads know where to find you online. You might also benefit from a call-to-action such as “Follow Us!” for social media or “Sign Up Today for Special Offers!” for a newsletter. Whatever your marketing goal is, let your promotional products help you achieve it!

4. You Ran Out of Time

It is sometimes easy to underestimate how much time is needed to design, order, and receive promotional products, especially if your business has a large order. To avoid stress and rush orders, plan well in advance! There is never any harm in having your promotional products ready earlier than expected.

5. You Get What You Pay For

Promotional products are usually extremely cost-effective, making them perfect for small and growing businesses. However, the expression “you get what you pay for” definitely applies here as it does with everything else, and sometimes the least expensive option cannot measure up to your expectations. The best way to avoid this mistake is to do some careful research before buying. Find a reputable promotional item company with years of industry experience and a satisfaction guarantee. Then, see what previous customers have to say about the company’s customer service and about the individual products that you are interested in choosing. Once you do this, you will easily find products that are cost-effective and high quality!

At Myron, we have an unconditional 100% satisfaction guarantee and offer live chats, quick service, and plenty of ways to receive support from our customer service when it comes to products, imprints, and questions about your orders. Let us help you create the best promotional products for your business!

Summer Sustainability: Promotional Drinkware & Matching Drink Recipes for a Brighter Future

Environmental consciousness has been a serious topic of discussion this summer, especially with the advent of #StopSucking, the movement to do away with non-recyclable plastic drinking straws. Seattle became the first U.S. city to enact a ban on plastic straws and utensils, and now Starbucks is promising to stop handing out plastic straws by 2020 in favor of a plastic, straw-free lid. The momentum won’t stop at straws, not when there’s still plenty of work to be done when it comes to disposable cups in general.

Promotional drinkware is already a popular giveaway, but if there was ever a time for consumers to truly value free drinkware gifts, it’s now while these sustainability conversations are happening! Spread the word about your brand while also helping your clients ditch paper and plastic waste by giving out summer promotional drinkware with a recipe card for a refreshing summer drink! Not only does this add a memorable, personal touch, but it inspires recipients to start going green.

To reach the widest audience for any industry, aim for drinks most anyone can enjoy that work well with the drinkware you’re offering. The best combination will encourage the recipients to use their new drinkware right away! We have a few suggestions below to spark some inspiration:

1. 32 Oz. Fruit Fusion Bottle with Cherry-Lime Infusion

Infused waters are a healthy, sugar-free alternative to soft drinks, and they’re super easy to prepare! Not only that, but they’re also simply beautiful to look at when prepared in a clear infuser bottle like this one.

Reminiscent of a cherry limeade, but without the added sugar, a cherry-lime infusion is a delicious way to rehydrate. Here’s how to make it:

  1. Pit & halve fresh cherries
  2. Slice one lime
  3. Put the cherries and lime into the water bottle’s infuser and fill with water
  4. Wait at least 5 minutes until it’s ready to drink, or for a stronger flavor, refrigerate overnight

To make this drink extra refreshing and to help with digestion, add a sprig of mint! No need to remove the ingredients from the water, since the infuser keeps you from drinking any chunks of fruit.

2. 20 Oz. Blender Bottle with Orange Creamsicle Protein Shake

Blender bottles are a handy accessory for gym buffs or anyone who needs a quick meal to go! For maximum impact, pair this colorful blender bottle with a protein shake turned summer classic. Here’s what you need:

Ingredients:

  1. 1 scoop vanilla protein powder
  2. 1 cup Almond milk (unsweetened or vanilla flavored)
  3. ½ cup orange juice

Directions:

  1. Add all ingredients to blender bottle and shake until smooth.

Feel free to add ground flax seeds, chia seeds, vanilla extract, or any other additives you desire.

3. 16 Oz. Color Splash Tumbler with Matcha Green Tea Lemonade

Lemonade is the quintessential, refreshing summer drink. Now add all the benefits of matcha green tea to that: weight loss, detoxification, energy from light caffeine. A drink like that is worth taking with you and keeping cool in the stylish, double-wall insulated Color Splash Tumbler. Check out the recipe:

Ingredients:

  1. 1 cup hot water
  2. 1 tsp. matcha green tea powder (available online or at your nearest health food store)
  3. 1 cup lemonade of your choice (or make your own!)

Directions:

  1. Mix matcha powder in hot water until frothy and the powder is completely dissolved, set in refrigerator to cool
  2. Once cool, combine with lemonade
  3. Add ice and sweetener as desired and enjoy!

Try these recipes or come up with your own to add to your summer promotional drinkware from Myron. Recipients will feel inspired to ditch single use cups and start using their new reusable drinkware right away once they learn about a delicious summer drink to try!

Gifts Dad Will Love Any Day of the Year

Father's Day

Father’s Day is around the corner, and the average person is gearing up to spend a whopping $133 on a gift for Dad, according to the National Retail Federation. This year, spending is expected to top $15.3 billion dollars in preparation for just one day! The most popular gifts are a “special outing” and gift cards.

Want to truly surprise the Dads you know with something more personal and long-lasting? Think about getting them a gift one of the other 364 days of the year that they’ll love for years to come! Here are four gifts that will show Dads the appreciation they deserve:

Tuscany Thermos & Coffee Cups Gift Set

This beautiful, modern set is made with double-walled stainless steel that can keep your drinks hot or cool for hours. It features a customizable vegan leather sleeve that comes in a variety of colors and can be easily removed for cleaning. Packaged in a two-piece gold-tone gift box complete with a ribbon, this gift is sure to impress!

Custom BBQ Set

This BBQ Set is a classic gift for Dads but with the extra spark of having a personalized case! The set includes a spatula, fork, and a pair of tongs. The case is made from sturdy aluminum and has an easy carry handle and double clasps to keep Dad’s new BBQ tools portable and secure.

Koozie Tailgate Rolling Kooler

Perfect for tailgating, traveling, or camping, this cooler will definitely get your Father’s Day (or any other day) celebration rolling! You can personalize the front pocket to display any text or logo you desire, and it is available in three chic colors.

30 Oz. Himalayan Tumbler

The 30 Oz. Himalayan Tumbler is a great gift for all occasions. Crafted from stainless steel and vacuum insulated, it can keep your beverage hot or cold for up to 6 hours. A custom imprint will give this tumbler a polished look and the personalization it needs to be a truly special gift, whether it’s given on Father’s Day or not!

Myron carries a variety of unique and standard promotional items for any and every brand. From pens to tech, calendars to bags, you can keep your brand at your customers fingertips with high quality, affordable promotional items from Myron.

Small business owners: Strategically distinguish your local business from large chains

As a small business owner you might feel discouraged if all of your efforts don’t succeed in deterring potential customers from turning to big chains. As a result, small business marketing can at times feel like treading water.

However, consistent marketing plans can lead to long-term success. Focus on the things you can give your customers that your competition can’t deliver, such as expertise, a customized experience or local flavor, and you’ll find that you’re better able to distinguish your organization from large chains.

Customize your customer service
Customer service, for example, is often quite high on the list of what makes a buyer choose one place over another, perhaps second only to price. As a small business, it is much easier for you to focus on the needs of your consumers and tailor your services accordingly.

If you’re the owner, consider making regular visits to the storefront and “working the trenches” with your employees. Customers will appreciate the demonstrated investment in your business’ services, and they may be more likely to trust your hands-on expertise.

Creating atmosphere: Cater to your audience
Tailoring your storefront to meet customer approval can be useful as well. Atmosphere can be a powerful thing. Large chains aim to appeal to a wide range of customers and as such they tend to have watered down approaches to customer interaction and need fulfillment.

As a small business, you have the flexibility of catering specifically toward your intended (and comparatively narrower) customer base. Focus on your target audience and create an atmosphere that suits them best – whether it’s casual and friendly or professional and highly efficient.

Know your niche
In a similar vein, understanding the nuances of your businesses’ niche is an essential component to branding your organization. For example, if you run an action sports shop that deals with snowboarding and skateboarding, a significant portion of your customer base is likely to be the parents of active children and teenagers – therefore, it would be imperative that your transactional processes are geared toward adults while your products should be positioned to appeal to a younger demographic.

Play up your local appeal
You can use your location to your advantage as well. Small businesses are often local businesses, and that hometown feel can be a tipping point in your favor for consumers in your community. Make sure that your “impulse buys” have a local flavor – apparel that celebrates the local sports team or books written specifically about your area. Take it a step further and offer promotional mugs or promotional magnets emblazoned with your town’s name or motto, and your small business will soon become synonymous with town pride for your customer base.

Additionally, while your small business might not be able to offer the rock-bottom prices of large chains, you can aim to compensate for slightly higher prices by using your knowledge of your community to create more competitive offerings. Support other local vendors by promoting any products or services that are compatible with your own to create a professional network of local supplies and support for your patrons.

By understanding your community’s needs, and highlighting the high levels of customer service and community engagement that your small business is able to provide, you can set your enterprise apart from large chain stores without resorting to slashing your margins.

Small business marketing requires that companies don’t run afoul of Google

Traditional advertising can present significant challenges to smaller organizations that want to increase their brand awareness. Without a sizable marketing budget, it falls to small business owners to find alternative methods to reach and engage with consumers. That’s why inbound marketing has become so popular in recent years, and how search engine optimization has become the standard method of spreading the word about a product or company.

However, it is easy for companies to fall into common traps that SEO strategies present. Google engineers work to ensure that their search engine is bringing users the best content possible, but crafty programmers and writers are constantly trying to undermine this process. Ultimately, Google has decreed that publishing unique and timely content is the best way to reach the front page of search results, but that doesn’t stop people from attempting to get around the company’s algorithms.

Here are some of the tricks that a small business owner might convince herself will allow a website to rise to the top without following the rules. Unfortunately, Google itself has made it known that its methods are specifically designed to counteract them.

Hidden text
In the wild days of the internet, when it was a frontier on which inexperienced users and programming elites wandered side by side, it was not uncommon to come across an amateurish, superfluous web page . However, such pages might still receive a lot of page views if for no other reason than they were crammed full of keywords and phrases that were related to popular search terms.

Such sites were created by design and took advantage of Google’s primitive method for collating search terms and results. Since the internet’s infancy, search engines have made concerted efforts to weed out such pages, so there’s no use in trying to get away with it. More importantly, users have become experienced and can recognize a poorly-made page when they see one.

However, many companies think that they can get around this by being devious. Putting white text on a white background, setting text’s font size to zero and hiding words and phrases behind images might seem like good ideas, but Google understands how such tricks work and actively penalizes such practices.

Cloaking
With a halfway competent programmer on hand, it isn’t difficult to create two different faces for a website. One will be shown to search engines and is responsible for their results calculations, while the other is what people who log on are treated to. The former exists largely in the HTML code that comprises a website’s guts, while the latter might be in the form of an animation or set of images that Google is actually able to understand.

By packing a site’s metadata with juicy keywords and hot search terms, page designers might think that they’re pulling a fast one on Google. They should think twice, because search engines are on to their games and will punish them accordingly. Companies should always be what they appear to be in order to appeal to both customers and search trawlers.

Affiliate programs
Some organizations, acknowledging that their abilities to generate content are limited, throw up their hands and join affiliate programs. This sort of arrangement involves receiving copy from an outside source that is likely supplying the very same text to other sites at the same time. Google acknowledges that this can be a good way to increase the value of a site, but it is crucial to avoid relying entirely on affiliate content.

Make sure that such contributions are both limited and completely germane to the additional content on a company’s home page. It should only be used as supplementary data, and never the bulk of what a website offers.

Small business marketing should be built around writing

Generating content is perhaps the most important action a small business marketer attempting to raise brand awareness on the internet can perform. However, not everyone can instantly create a large amount of high-quality text. Unfortunately, failing to do so will result in an online marketing campaign that falls short of the number of customers it was intended to generate.

Consequently, small business owners or employees should be sure that they are either confident in their abilities as writers or consistently practice and hone their writing skills. Here are some of the reasons why it is almost impossible to advertise one’s company without a firm grasp on the English language.

Ad copy
When people see advertisements, either online or in the real world, any interest they have will immediately be quashed by poorly written copy. If a consumer’s intent is to learn more about a particular product or service, he’s not going to be able to achieve that goal by scanning through unintelligible words. Advertising specialists charge a great deal simply to create standard copy, so it may be a good idea to hit the books and heavily proofread anything that’s generated for physical ads or online advertisements.

Blog posts
The type of customers who frequently read blog posts are probably the sort of people who spend a fair amount of time reading text on the internet. Consequently, they’ll be relatively familiar with well-written English. Blog posts are also an opportunity for companies to engage with their clients or potential customers in a personal way, so it is crucial to avoid alienating them by publishing sloppy or unrefined copy.

Social media
Some people take to Facebook and Twitter with little regard for how they appear. If a customer is that sort of person, they’re unlikely to notice a business’ botched attempts at communication. However, anyone else will immediately recognize a poorly written status or tweet and completely ignore it. Avoid falling into this trap by creating well-thought-out messages and profile comments.

White papers
Many companies outsource the writing of white papers to other organizations that are more experienced writing copy in long form. Unfortunately, many small businesses can’t afford this luxury. A white paper is a good way to practice one’s writing talents because the result won’t necessarily have to be shared. Try writing a first draft of a white paper and sharing it with friends and family before making it public for customers and clients to see.

America’s Small Business Summit will provide advice and solutions

It can often be disheartening for small businesses to consider that they’re all alone, left to compete with other local companies and large corporations. However, it is important to remember that many organizations, including in the federal government, recognize that small businesses are major contributors to the economy and the financial stability of the country.

Consequently, there are often resources available for companies that find themselves struggling and in need of guidance. Small business owners with the ability to travel to Washington D.C. this spring should consider attending America’s Small Business Summit, held in the Capital from May 21 to 23. There will be many components to this gathering, but one thing is certain – companies will find fodder for inspiration as well as actionable advice about how to move their companies forward. Here are some of the events that attendees can expect to enjoy.

B2B Matchmaking
By signing up early, companies have a chance to engage in some good, old-fashioned matchmaking. Businesses will supply information about their operations and needs, and can enter to have their data and identification matched with another company in need of specific products and services. This kind of pairing is the ideal result of marketing and advertising, making such a service something that shouldn’t be missed for companies that want a little relief from their constant branding efforts.

Prominent Speakers
Sometimes the best advice comes from people who have already worked hard to build businesses. That’s why some tremendous speakers have been invited to talk to attendees at America’s Small Business Summit. They include Thomas J. Donohue, the President and CEO of the American Chamber of Commerce, President of Young & Successful Media Jennifer Kushell and Frederick W. Smith, the CEO of the FedEx Corporation. Such resources are hard to come by in daily practice, so the advice that can be gleaned from such presentations shouldn’t be ignored.

Specialty Sessions
Learning often requires a direct educational approach, so it’s not accident that America’s Small Business Summit will feature plenty of seminars and teaching sessions on many different topics. Subjects will range from networking to contacting Congress to exhibits by sponsors. Register now to begin putting a small business back on track toward success thanks to the resources of the U.S. Chamber of Commerce and other local companies.

Small business marketing tips for social media

Customer outreach is one of the single most important tasks for any small business marketer. If a company can forge a relationship with its customers, it will surely find some level of success. One of the best ways to do that is by engaging in social media marketing to raise awareness of a brand as well as to stay in touch with consumers and potential clients.

According to eWeek.com, the results of a Fall 2011 Constant Contact survey contrast mightily with its Spring 2011 counterpart. It seems that social media adoption among small businesses is experiencing a rapid rise fueled in no small part by changing attitudes toward that kind of service.

The study cited a handful of reasons that small business owners gave for social media integration. Apparently, 83 percent of respondents are attracted to social media’s low cost, 67 cited its ease of use, 51 percent like that their customers regularly use those channels and 45 percent enjoyed the small time commitment social media required. Here are some possible reasons for these answers as well as ways that small businesses can take advantage of them.

Low cost
Unless there is a detailed and complicated campaign meant to be supported by a social media effort, using things like Facebook and Twitter are extremely low cost. Once there is a person on staff who can write reasonably well and is familiar with the basic principles of various online platforms, the only real cost is that person’s salary and perhaps the cost of a computer.

Ease of use
There may be a steep learning curve when it comes to social media, but reaching a plateau is not very difficult. The first month or two of a campaign run using Google+ or LinkedIn may be rough, but practice makes perfect. A small business owner or staff member who immerses herself in the world of social media will quickly become acclimated to the environment and can recognize what is useful and what is not.

Customer use
Take a look at anyone on a computer and there’s a good chance that he’ll check Facebook or other social networking sites regularly. Like the newspaper and television before it, the internet is quickly becoming the platform of choice on which to reach the most people. Facebook and other social sites are ground zero for congregating on the internet, so marketing there makes perfect sense.

Time commitment
Most regular folks don’t spend all of their waking hours on Facebook, so there’s no rigid standard of quality to follow. Of course, small business marketers should be savvy and possess proper grammar and spelling skills, but for the most part using social media sites doesn’t demand a highly specialized skill set.

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