Promotional products are a reliable way to build awareness and trust for your brand, but if you are only just beginning to incorporate them into your marketing plan, you might not know how to get the most out of your promotional products yet. To help guarantee your success, we have listed the 5 most common promotional marketing mistakes and how to avoid them:
1. Your Promotional Products Don’t Fit Your Brand or Audience
This is the most common mistake, but also the easiest to avoid! When purchasing promotional products, get in touch with your brand’s personality and your audience’s wants and needs. The trendiest item may not always be the best item for your audience. We promise that your recipients will be more appreciative of something they can use on the daily than they will be of something that’s trendy or expensive but not practical for their needs!
2. Your Promotional Products Aren’t Recognizable
One of the main goals of promotional products is to build brand recognition, so make sure your branding is front and center! Don’t be shy about making your logo and company name prominent. You can also incorporate your branding through colors, slogans, or other brand-specific design elements.
3. Your Promotional Products Don’t Have Key Information
Depending on the goal of your promotional products, you may need certain information readily available on the product itself. For example, if you’re trying to increase social media engagement, make sure all of your social accounts are listed so that leads know where to find you online. You might also benefit from a call-to-action such as “Follow Us!” for social media or “Sign Up Today for Special Offers!” for a newsletter. Whatever your marketing goal is, let your promotional products help you achieve it!
4. You Ran Out of Time
It is sometimes easy to underestimate how much time is needed to design, order, and receive promotional products, especially if your business has a large order. To avoid stress and rush orders, plan well in advance! There is never any harm in having your promotional products ready earlier than expected.
5. You Get What You Pay For
Promotional products are usually extremely cost-effective, making them perfect for small and growing businesses. However, the expression “you get what you pay for” definitely applies here as it does with everything else, and sometimes the least expensive option cannot measure up to your expectations. The best way to avoid this mistake is to do some careful research before buying. Find a reputable promotional item company with years of industry experience and a satisfaction guarantee. Then, see what previous customers have to say about the company’s customer service and about the individual products that you are interested in choosing. Once you do this, you will easily find products that are cost-effective and high quality!
At Myron, we have an unconditional 100% satisfaction guarantee and offer live chats, quick service, and plenty of ways to receive support from our customer service when it comes to products, imprints, and questions about your orders. Let us help you create the best promotional products for your business!