Small Business Saturday is November 24th this year, and small businesses all over the country are gearing up for a busy month of preparations, marketing, and special event planning. If your business is doing the same, then this is the guide for you!
What is Small Business Saturday?
Small Business Saturday is a special day devoted to supporting small businesses everywhere that drive the US economy and give character to our local communities. Established in 2010, it has since grown exponentially; Small Business Saturday is recognized in all 50 states with over 7,200 participating individuals and organizations as of 2017. On last year’s Small Business Saturday, approximately 108 million consumers reported shopping and/or dining at an independently-owned business in their community, which is estimated to have generated about $12 million!
How to Participate
The first step to participating in a successful Small Business Saturday in your community is to generate hype! Once you build awareness, you might be surprised by how positively your community responds. Partner with other small businesses in the area for cross-promoting purposes and to create broader appeal for consumers. With several businesses working together, you can also schedule special events, such as a live music performance, to bring the community together and draw interest from neighboring communities as well. Don’t forget to advertise through social media, email campaigns, and fliers to help champion the cause for shopping locally!
If you aren’t marketing with promotional products already, Small Business Saturday is the perfect time to start! To create anticipation for the event, give away small promotional products that display your business name, the event name and date, and a social media event page if applicable. You can give these away with every purchase, offer them at the register, or pass them out to passerbys and other businesses.
On Small Business Saturday, make use of promotional products to draw people into your business or as raffle giveaways. If you are partnering with other businesses, you could collaborate by creating punch cards for every participant to give out to potential customers. With every participating business they visit, the customers get closer to winning an event-specific prize, such as a t-shirt or hoodie. Alternatively, you could host your own giveaway, entering every customer after purchase into a raffle for a promotional product. This is also an excellent way to get customer emails for future marketing campaigns and promotions!
Promotional Product Inspiration
Here are some recommendations for Small Business Saturday promotional products:
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Giveaways with Purchase
Myron is a family-owned company that has been supporting the marketing efforts of small businesses for 67 years. Our high quality promotional products have a 100% satisfaction guarantee, so your purchase with us is entirely risk-free. We’ll always put your small business first!