One of the disadvantages that small businesses often find themselves laboring under is the discrepancy between resources at their disposal and what large corporations have available.
Tag Archives | small business owners
Small Business Saturday was designed to give the “Main Street” stores a chance to cash in on the incredible shopping opportunity that follows Thanksgiving. Black Friday promotions have long heralded the launch of the holiday shopping season and given major retailers a chance to put their best offers of the season out to the public […]
There is quite a lot for small business owners and marketers to keep in mind when they begin a campaign of advertising on the internet.
The tragic death of Apple CEO Steve Jobs earlier this year has created an outpouring of articles about the life and style of this brilliant man. However, there is another visionary who is still among us who has arguably done more to influence the world.
After the excitement of Black Friday has died down, local companies are encouraged to take advantage of an event specifically tailored to garner them additional customers.
What a lot of the analysis and theorizing about marketing comes down to is this – does a brand or organization stand out in consumers’ minds?
Small business marketing often comes down to search engine results.
Small businesses are often relegated to the back of people’s minds.
Companies that wish to take advantage of increasingly popular online platforms should do so carefully.
The prospect of competing with national corporations and their massive advertising budgets can seem daunting for small business owners.