by Guest Blogger Karl Walinskas Hurrah! Open Source Software! We love it! Really? I’m not a tech genius nor do I play one on TV, but all the hype about how easy WordPress and other comparable stuff makes your life easy is overstated, at best. My latest escapade into herding cats is trying to manage … Read more
Small business marketing often comes down to search engine results.
Some companies may find it daunting to enter the world of online marketing and social media, but it is important for them to keep in mind that it is rapidly becoming a crucial part of doing business.
Many of the efforts undertaken by small business owners who take charge of their companies’ marketing campaigns have singular purposes.
In addition to search engine optimization, social media networking and other inbound marketing techniques, small businesses can use email to great effect.
The many marketing tools that small businesses have at their disposal are often designed with advertising techniques in mind.
Traditional advertising is rapidly being replaced with online marketing and internet search engineering.
When running a social media marketing campaign on Facebook, nothing is as precious as a “like.”
A lot of the motivation for local companies and small businesses to create high-quality websites is that it makes it easier to reach the top of Google’s search algorithms.