A lot of the motivation for local companies and small businesses to create high-quality websites is that it makes it easier to reach the top of Google’s search algorithms. However, it is also important to remember that a lot of people spend much of their time on the internet and will be impressed with an informative and useful home page that offers something of value to them.
One of the best ways to offer richness to consumers beyond products or services is by making a website that’s a valuable resource. Not every small business owner is an expert writer or artist, but most people can stand in front of a video camera and record some useful information. A webinar, or online educational lecture, is the perfect way to enrich one’s online space and appeal to online customers.
Webinars usually take the form of a recorded lecture on a topic that a speaker is well-versed in. Unlike lengthy text or outbound links, webinars create a personal connection and allow customers to get to know the speaker. This will mean quite a bit, especially if the topic of the webinar is useful. Real estate agents can give lectures on the state of the market, financial advisers could offer advice on new legislation and cafe owners might even find success by streaming coffee-tasting classes on the internet.