While belts are tightening and budgets are shrinking, many small businesses are falling back and reducing the resources that they expend on marketing. This is a perfectly reasonable response, but it should be done with care and caution. There are some ways that companies can rally in such an atmosphere and actually find greater success […]
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The many marketing tools that small businesses have at their disposal are often designed with advertising techniques in mind.
Small businesses usually cater to clientele who operate in a certain geographic location.
Long after the debut of the television, radio was still a force to be reckoned with.
Understanding how to market a small business is as simple as grasping the identity of a company’s niche.
Even the best small businesses couldn’t flourish if none of their customer base knew how to reach them.
Word of mouth – it’s an age-old concept but it continues to be the mantra to live by when it comes to increasing business sales.