Small businesses usually cater to clientele who operate in a certain geographic location. If there's one thing that stands out to those who are constantly traveling down the same roads and in the same areas, it's an unusual or distinctive vehicle. In many ways, these cars, trucks or vans become local fixtures or landmarks that people expect to see at some point throughout their days.
A small business can use these vehicles to great effect, whether it needs them for its daily operations or not. If a company needs a van or truck to make deliveries, it will probably already have one. However, even insurance agents, financial planners, picture frame manufacturers or any other small business owners can emblazon their work vehicles with distinctive imagery.
In fact, the most important part of a vehicle's design may be its distinctiveness. Jokes, unique pictures, mascots and bright colors are all ways to stand out. Depending upon the community that a small business operates in, humorous references to the town or area can be incorporated so that residents feel engaged when they see a van coming down the street. Such a vehicle could also become a curiosity to visitors from out of town and will be able to ingratiate itself with the public very quickly.