Raising awareness of a brand or product line is difficult when people are hard to reach.
While belts are tightening and budgets are shrinking, many small businesses are falling back and reducing the resources that they expend on marketing. This is a perfectly reasonable response, but it should be done with care and caution. There are some ways that companies can rally in such an atmosphere and actually find greater success … Read more
Small businesses often thrive or fail in relation to the time and money saved on promoting brand awareness.