Small business marketers should keep up with the 2012 branding trends

The books have yet to close on 2011, but it seems as if analysts are already finished with that year and moving on to the next.

Small business marketing requires that companies don’t run afoul of Google

Traditional advertising can present significant challenges to smaller organizations that want to increase their brand awareness.

Small business marketing and search engine optimization

Raising awareness of a brand or product line is difficult when people are hard to reach.

Tips for a cohesive online small business marketing strategy

There is quite a lot for small business owners and marketers to keep in mind when they begin a campaign of advertising on the internet.

Social media marketing requires outside-the-box thinking

There are a great many ways that various social media platforms can make small business marketing easier.

Small businesses should create SEO campaigns with an eye toward competition

Traditional advertising is rapidly being replaced with online marketing and internet search engineering.

Uncommon marketing events that grab consumer attention

Many of the most common small business marketing tactics that are discussed on the internet and by professional consultants can be described as slow-burn ideas.

Small business blogs need to vary content in more ways than one

One of the most effective ways to increase the success of search engine optimization (SEO) techniques is to keep a company blog.

Balance every online marketing move with an offline move

Small business marketers are quick to jump at any opportunity to reach customers and raise awareness online.

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