There are many techniques for effectively marketing a small business, but some of the best generally involve a lot of planning.
Generating content is perhaps the most important action a small business marketer attempting to raise brand awareness on the internet can perform.
Many small businesses focus much of their time, resources and attention on the puzzle of how best to attract and retain customers.
For a format that only requires 140 characters per post, the proper usage of Twitter can seem complicated to a small business marketer who comes to social networking as a novice.
With only 140 characters for every tweet, Twitter seems to be an unlikely platform for an effective social media marketing campaign.