Many local companies are discovering that social networking sites offers excellent supplementary services that can perfectly complement offline or traditional marketing techniques.
Companies that wish to take advantage of increasingly popular online platforms should do so carefully.
For a format that only requires 140 characters per post, the proper usage of Twitter can seem complicated to a small business marketer who comes to social networking as a novice.
With so many options available, social media marketing can be a difficult enterprise for small businesses.
Just when small businesses have begun to learn the ropes of social media marketing campaigns, something new comes along to throw a wrench into everything.