A special gift can be the perfect marketing tool for a small business
Everyone has heard of the 80-20 rule. This common adage maintains that 80 percent of a company’s business comes from 20 percent of its customers.
loyal customer base
Building a customer base in a small community
The vast majority of marketing that people see every day is aimed at a national audience. Television commercials, advertisements in magazines and internet pop-ups are for the most part from large advertising firms that boast large advertising budgets.