Gaining a competitive advantage over the rest of your industry is both one of the thrills of running a business and a necessary part of your company’s survival. It all starts with getting to know your target audience.
You can increase your revenue by 80% by focusing on customer experience (CX) alone. Your digital customer experience refers to every interaction potential clients have with your brand online.
This is why it’s crucial to keep potential clientele incentivized to continue engaging with your brand. Myron has top-quality branded products that can help you engage users as you learn what makes them tick. Let these tips guide you as you look to create the superior digital customer experience that your business deserves.
1. Go mobile-first
In the United States, 85% of people have smartphones. Members of your target market are far more likely today to stumble across your brand on their iPhone rather than their desktop or laptop computer.
Here are some mobile-first strategies to consider:
- Research and use local search engine optimization (SEO) keywords
- Optimize for voice search
- Garner feedback from the mobile website and in-app surveys
Prioritizing smartphone traffic is an increasingly common and necessary practice in a web-centric world, as we continue transitioning to new digital horizons such as Artificial Intelligence (AI), the blockchain, and other Web 3.0 tech.
2. Focus on consistency
Anyone who is considering your brand needs to know that you’re consistent above all else. Having a similar tone, voice, color scheme, and presentation across all digital channels helps consumers to connect to and remember your brand throughout the decision-making process.
With your social media campaigns, focus on the brand mission and make sure it resonates with the same messaging on LinkedIn, Facebook Instagram, and other platforms. Use these platforms as a chance to host giveaways, contests, and other value-driven interactions with your potential and existing customer base. As often as you can, strive to cultivate opportunities to move their interest in your digital presence to something tangible. If you use branded items to market to consumers, place your logo in a prominent position and be sure to choose only quality, durable products.
Here are examples of promotional swag items that achieve results:
- Storage drives, mousepads, and other tech gadgets
- Coffee mugs, water bottles, mugs, and other branded drinkware
- Custom pens and highlighters
- Keyrings and lanyards
- Tote bags and backpacks
3. Leverage customer loyalty and e-mail marketing strategies
Putting careful thought into lead generation and retention strategies helps to create a superior digital experience. Start collecting e-mail addresses when you process sales, sign up subscribers or give out free information such as downloadable informational content. Providing value for people upfront encourages them to opt-in to your loyalty program, resulting in an open channel for you to market to them on a regular basis.
Roughly 80% of companies heavily rely on e-mail for customer retention. Loyalty programs provide discounts and up-to-date news and promotions and help you stay on consumers’ minds.
4. Use analytics research
Add some science to your brand’s digital experience by embracing analytics. Data analytics makes up a $231 billion industry because companies find it so valuable.
Analytics software will help you research the most important key performance indicators for your online business, such as:
- Page Views
- Conversion Rates
- Customer Satisfaction (CSAT)
- Net Promoter Score (NPS)
- Net Emotion Score
- Average Revenue Per Customer
- Customer Effort Score (CES)
Understanding these metrics will inform everything from the multimedia you use to your choice of keywords and calls to action.
5. Personalize whenever possible
When in doubt, personalize. We’re all bombarded with noise in our online experiences, so creating a valuable, unique experience for individuals is what helps you stand out.
Personalization keeps value at the forefront, holds people’s attention, and builds an emotional connection. This can be done in simple, but effective ways. With e-mail marketing, for example, program your platform to use your recipient’s first name in the subject lines.
Use freebies as part of your marketing strategy when you can, including sign-up forms or opportunities for users to receive tangible items after engaging with your digital channels. There are many ways to personalize promotional gift solutions. You can select custom colors or include your prospect’s name on ink pens, t-shirts, hats, and other branded items.
Focus on creating a high-quality digital customer experience
In an increasingly digital-focused world, the online experience for your customers must measure up to their expectations.
You can strike gold in the form of increased sales, retention, and profits when you focus on the digital customer experience. The tips above will help you focus on strategies that set you apart from competitors by translating users from curious online searchers to long-term business partners.