Your brand is the essential puzzle piece that makes people recognize, relate to, and want to do business with your company. The characteristics that make up your brand combine to create a brand personality. Similar to how human characteristics give us all individual personalities, it’s what makes your brand unique. But what’s the real importance … Read more
When Q4 rolls around and holiday music starts blaring across the radio, it’s a good time to update your promotional product strategy. Choosing high-quality promotional apparel for the winter, whether it’s for yourself, your employees, or your customers, can leave a huge impact and ensure maximal visibility for your business. Here’s what you should know … Read more
While the options for promoting a brand or company seem more plentiful than ever, it’s important to take a step back and consider the actual atmosphere of advertising in 2011. Peter DeLegge of Marketing Today reminds us of a few sobering facts. Consumers will see attempts at brand marketing hundreds of times in a day, … Read more
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