Spring is around the corner which means warmer weather, second-quarter motivation, and, perhaps most importantly, trade shows. Trade shows make up a multi-billion dollar industry, and the majority of trade show attendees visit these shows with high intent to learn about the latest and greatest news, products, and services available. To capture some success from this perfect storm, make sure your trade show booth is set up to your biggest advantage.
You can increase foot traffic and attract more potential customers to your booth when it’s designed with creativity and innovation in mind. Here are 5 fresh ideas for a trade show booth that stands out, so you can reap the rewards when the season is in full swing.
1. Utilize Virtual Reality (VR) Technology
Looking for an instant “wow” factor? Utilize virtual reality (VR) technology to provide new, immersive experiences that draw attention and drive interest in your booth.
This technology can be leveraged in multiple ways. Explore the possible VR experiences you can offer, such as video tours of places or products, demonstration movies, or immersive 3-D games.
If you choose to go this route, take your tech-centric trade show booth to the next level by handing out branded tech items as freebies such as:
- Flash drives – Everyone can use them. Bonus points if they come loaded with information and more extensive breakdowns of your products, services, or company news.
- Power banks – Help event attendees stay plugged in when they’re on the go
- Headphones and earbuds – A classic gift, these will be appreciated by everyone. As they listen to their favorite media while traveling, they’ll gain exposure to your brand’s logo.
Not only will a tech-centric experience and tech-related giveaways provide attendees with a memorable experience, but they also lend the impression that your company is up-to-date and on the cutting edge.
2. Get Creative By Hanging Graphics, Backdrops and Takeaway Items
These days, it takes more than a tablecloth and a couple of brochures to stand out from the crowd. Brainstorm your booth ideas before the event to make sure that your graphics and backdrops reflect your full creativity and brand personality. Exhibitors have an average of 3 seconds to make passersby at trade shows take notice or stop in their tracks. Consider interesting patterns, bold colors, and attention-grabbing shapes to catch peoples’ eyes or thought-provoking questions to tap into their psyche.
Remember that multidimensional displays add interest, so get creative with hanging items when you can. You can hang fabric graphics instead of paper graphics for a more sophisticated look, or incorporate streamers if appropriate to add instant festiveness. Make sure your visuals are relevant to the products or services you are offering so visitors have an immediate understanding of what your company is about.
Consider featuring promotional T-shirts that match the ones you are handing out or raffling away or displaying notebooks and notepads in a prominent place within your booth. These two promotional items consistently garner a worthy return on investment (ROI) from the many wears and brand impressions they create. Plus, they are considered useful. Free T-shirts are always appreciated and with notebooks or notepads, event-goers can even put the takeaway to immediate use by jotting down notes or exchanging contact info as they network..
3. Show Off Your Products in Creative Ways
Gone are the days of a pile of your products sitting on the table. Consider using upright rotating podiums or curved display walls so that your products are visible from any angle.
Draw attention to mounted electronic displays with colorful lighting that highlights your flagship items. You can even create interactive experiences, like a digital product demonstration wall that plays through Bluetooth speakers or branded earbuds that visitors can take home with them.
If you’re able to choose your booth position, do some reconnaissance before the event and take inventory of the nearby outlets and hookups. This allows you to take full advantage of the tech that you plan to use and make a plan for any additional chargers, cables, or other gear that you need to bring with you to pull off your display.
4. Use Social Media to Promote Your Booth
Social media provides an effective way to build a buzz about your booth or display before, during, AND after the trade show event. You can use social media to attract direct traffic to your booth, especially when you incentivize event-goers with cool items that they can pick up when they drop in. Leverage popular platforms like Facebook and Instagram for promotions, providing details about the location and timing of your booth as well as a brief description of the products or services you offer.
Take it a step further by arranging a giveaway for a product bundle or package. Our go-to is filling a branded drawstring bag with useful items like custom water bottles, charging cables, and promotional pens.These are all products that attendees can use immediately and every day of the trade show.
Giveaways like this generate more interactions, shares, and reach across social media platforms. Your brand can encourage users to share posts from your social media page with their followers or tag one of their friends to enter.
Be sure to post live updates during the event so potential customers can readily find and check in at your booth.
5. Incorporate Interactive Games and Activities
Offer interactive experiences for those attending the show. Consider branded games, trivia about your company or products, prize drawings, or surveys and Q&A sessions.
Rent a booth area with enough floor space for games like:
Games not only engage visitors with your booth but also encourage them to think more deeply about what your business offers and start meaningful conversations while they interact. They also provide a great way to break the ice for large groups of people at a time.
Interactive activities provide a prime opportunity to guide users to want to know more about your services or even to visit your website. As an example, try using QR codes in an interesting way like encouraging passersby to scan for the answer to a question that then leads to a landing page on your website.
A Little Extra Planning Can Make a Lot of Impact
Learning how to make your trade show booth stand out will make your time and effort at the trade show worthwhile. Think outside the box and use these ideas as a starting point to capitalize on the spring rush and accomplish your goals at each event.
Ready to attract new clientele this upcoming trade show season? Great. Let’s get started.
Once you’ve nailed down your booth design and execution, make sure you’re equipped with the promotional products to leverage conversions and future sales. Check out our best-selling promotional items to get started.