How small businesses can use Facebook to connect to customers

It is important for small businesses to make a strong connection with consumers in a way that extends beyond the basic transaction.

Search engine basics for small business owners

The internet is quickly becoming the new battleground for businesses, large and small, to succeed or fail upon

Promotional products that appeal to the environmentalist within

Recent natural disasters and government focus on global warming have shifted public attention toward the environment more than ever before.

Personalized business gifts leave a lasting impression

One of the most effective ways to commemorate a special event or transaction is to offer a personalized business gift to those who have helped make it possible.

Free samples are excellent brand ambassadors for small businesses

Giving out free samples of select products might seem like a practice that only food and beverage companies should engage in.

Personalized supplies for special events

When holding a dinner party or awards ceremony, the final touches you bestow on your dinner tables make it all the more memorable for your guests.

The top 5 gifts for teachers at graduation

The end of the school year has arrived, and graduating students aren’t the only ones who deserve gifts. A personalized present is an excellent way to say “thank you” to the people who provided the education that graduation celebrates. It’s also a respectful first step for those nervous about asking for a letter of recommendation! … Read more

USB drives make versatile personalized gifts

The days of floppy disks are certainly long gone, but it appears that CDs are now too on their way out as a means to record personal data. Fortunately, USB drives continue to reign supreme. As they can be customized with personal messages or information, they make excellent gifts and promotional products that just about … Read more

The top four occasions to reward staff with personalized gifts

Companies, especially small businesses, often function best when they operate like a close-knit family. Bringing workers together is as simple as marking special occasions by rewarding individual workers or an entire workforce with a personalized memento from the company. Here are the top four times to celebrate hard work with a personalized business gift. 1. … Read more

Customer feedback and reviews can enhance a service and improve a brand

A survey by EcoConsultancy.com found that 70 percent of consumers trust reviews by other consumers more than descriptions of products or services generated by companies themselves. To make sure that customers are satisfied and writing positive reviews, companies can aim to gauge their customers’ satisfaction through surveys and other means of communication. Branding campaigns that … Read more

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