Customer feedback and reviews can enhance a service and improve a brand

A survey by EcoConsultancy.com found that 70 percent of consumers trust reviews by other consumers more than descriptions of products or services generated by companies themselves. To make sure that customers are satisfied and writing positive reviews, companies can aim to gauge their customers’ satisfaction through surveys and other means of communication. Branding campaigns that … Read more

Recent graduates attracted via promotional products

With the economy still recovering, businesses need all the help they can get. Courting the best and the brightest of the Class of 2011 requires all the tools in a company’s arsenal, and promotional products and business gifts are an excellent way to stand out from the rest. The Advertising Specialty Institute (ASI) has released … Read more

America’s top five promotional product markets

The Advertising Specialty Institute’s (ASI) Counselor Magazine has ranked the top 100 American cities and metropolitan areas for selling promotional materials.

Social media involves more than Facebook and Twitter

A recent survey by Constant Contact found that 73 percent of small and medium-sized businesses engage in active social media marketing campaigns.

Using mobile devices is the next step in small business marketing

The era of the smartphone has arrived, and small businesses would do well to take advantage of this trend.

Blogs are an ideal marketing forum for a small business

Blogging may seem like something individuals do to share stories or communicate with like-minded people. However, more and more companies are using blogs to market their products and services.

Focusing on core customers should come first for small businesses

The power of direct marketing is significant, but like all marketing methods it has its limits. Seeing an advertisement or hearing a commercial will certainly make an impression on a customer.

Building a customer base in a small community

The vast majority of marketing that people see every day is aimed at a national audience. Television commercials, advertisements in magazines and internet pop-ups are for the most part from large advertising firms that boast large advertising budgets.

Branding products should be about quality, not quantity

The foundation of a functioning economy is the freedom of choice that a variety of products provides. However, researchers have increasingly found that choice is only efficient up to a certain point.

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