Woolworths’ new hardware chain, Masters Home Improvement, recently unveiled a $3 billion venture that seeks to increase their brand’s recognition among consumers. The organization has introduced a logo that it hopes potential customers will quickly find memorable, according to Startup Smart. “For Masters, we wanted something timeless that would be instantly memorable and recognizable,” Hans … Read more
Creating a worthy brand name is perhaps one of the most challenging creative aspects of any small business. There are certain strategies that should be taken into consideration when deciding on ways to market a company. Small Business Branding reports that although a logo is important, it’s not something a small business should spend a … Read more
According to Trade-Show-Adviser.com, exhibiting at a trade show is often essential for businesses that are working to attract new customers. However, the opportunity comes with the risk of spending a lot of money without achieving the desired traffic. A strong promotional plan will help draw in new visitors and bring in new business. Attracting crowds … Read more
The Guardian reports that though there is actually no single definition for the term “brand,” but that all organizations seem to wind up with one, regardless.
The results of a survey conducted by Forrester reveal that marketing budgets are up nearly seven percent for businesses.
Mother’s Day is the one day out of the year devoted to appreciating all of the hard work that women do both at home and in the workplace to provide to their families. This year, add a special touch to the gift going to the nurturing woman in your life by personalizing it. Personalized gifts … Read more
However, for business owners who have any interest in selling their businesses down the road, one of the easiest ways to improve the value of their companies is by creating an effective business marketing campaign, according to WebProNews.com.
Word of mouth – it’s an age-old concept but it continues to be the mantra to live by when it comes to increasing business sales.
High school and college commencement ceremonies mark a moment of success for individuals who have spent years in school, working toward an advanced education.
Many companies lack the advertising budget to reserve television and radio spots to market their services.