Business gifts benefit employees and employers alike

A business gift or corporate personalized product has many varied uses. An elegant promotional pen inscribed with a company’s name makes a phenomenal gift to commemorate a milestone for employees. Personalized electronics can be given to workers who are ending their time with a business after years of service. According to a survey released by the Incentive Research Foundation (IRF), business gifts are also incredibly effective at motivating employees to give projects their full effort.

The IRF compared the use of corporate gifts to that of cash prize incentives. Many companies find that certain sales goals or levels of productivity are more consistently achieved when a workforce has a tangible benefit to look forward to. The survey began on the premise that the average cash incentive is around triple that of merchandise or gift cards. The results show that merchandise in the form of business gifts or personalized items often cost an average of only $206, while gift cards have an average price tag of $240.

This research is important because it highlights the tangible value of physical gifts and promotional products. Companies can save money by investing in merchandise and personalized items for hard-working employees – to the tune of almost $400. Rather than feeling as if they lost out on the deal, workers can pride themselves on the receipt of an elegant business gift that has been personalized by the company to which they have given so many hours and so much effort.

Personalized business gifts leave a lasting impression

One of the most effective ways to commemorate a special event or transaction is to offer a personalized business gift to those who have helped make it possible. If a company’s anniversary is approaching, a sales benchmark has been met or a certain number of years with an organization has been reached, a personalized business gift can help mark the occasion. Giving a gift will also work well to motivate sales staff, to reward regular customers or apologize for poor service or an embarrassing mistake.

Though typically reserved for one’s personal life, personalized gifts can also be used in the workplace. Particularly upscale items, such as elegant pens or executive portfolios, convey feelings of quality and trust. Novel items, such as calendars or USB flash drives, carry a sense of uniqueness and individuality. Personalized business gifts as a whole are great brand ambassadors. They can be tailored to represent gratitude and respect toward a valuable employee who has exceeded expectations.

Beyond expressing sentiment or appreciation, personalized business gifts are memorable for their high functionality. With every use of a logo tote bag or a personalized calculator, gift recipients will be reminded of the occasion on which they received it and the circumstances under which it was given.

What’s more, business gifts can be customized so that their use reflects the message or company they represent. Firms of a clerical or financial nature may want to give out personalized pens, while high-tech firms can personalize technology accessories like USB drives or tablet PC cases.

The success of personalized gifts is also rooted in their tangible aspect. They are felt, seen, smelled, tasted and heard – as well as used and remembered.

When a business wants to thank an employee for personal sacrifice, exceptional performance or dedication, a personalized gift is the ideal way to so. An inscription on a meaningful object can be kept as a personal moment of a professional success.

The top four occasions to reward staff with personalized gifts

Companies, especially small businesses, often function best when they operate like a close-knit family. Bringing workers together is as simple as marking special occasions by rewarding individual workers or an entire workforce with a personalized memento from the company. Here are the top four times to celebrate hard work with a personalized business gift.

1. Individual milestones
They will vary depending upon the nature of a business, but certain lengths of employment deserve recognition by employers. For some companies, the completion of a training program might warrant something as simple as a personalized key chain. At other offices, 2, 5, or 10 years of work are significant accomplishments and deserve a personalized pen or portfolio that features the company’s logo.

2. Team Accomplishments
In retail settings, the holidays can be a brutal time of year. Small businesses can reward their staff for making it through another season with a useful and stylish USB drive keyring or other business gift. Different companies might find their crunch time at the end of every month or after the completion of a major account. Managers would do well to reward the workers who made these efforts possible with personalized products that recognize both the individual and team contributions.

3. Departures
A present at the end of a long period of service to a company rewards the worker to whom it is given. However, it also demonstrates to current employees that their efforts are worthwhile and that they’ll be rewarded themselves one day, should they continue on at the organization. Because of how rare these departures might be, high-end personalized gifts might be appropriate. Companies could consider personalized cocktail sets, computer cases, or a handsome watch.

4. Company milestones
When a business makes it for five, 10 or several dozen years, its workforce should be thanked. Companies that endure can thank their entire staff for years of hard work with many gifts at once, including personalized pens, promotional calendars and logo gadgets, that commemorate the anniversary.

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