By themselves, promotional products such as personalized pens, custom magnets and logo USB drives provide excellent tools for small businesses in their quest to raise awareness of their products and services.
Recent natural disasters and government focus on global warming have shifted public attention toward the environment more than ever before.
Giving out free samples of select products might seem like a practice that only food and beverage companies should engage in.
With the economy still recovering, businesses need all the help they can get. Courting the best and the brightest of the Class of 2011 requires all the tools in a company’s arsenal, and promotional products and business gifts are an excellent way to stand out from the rest. The Advertising Specialty Institute (ASI) has released … Read more
The Advertising Specialty Institute’s (ASI) Counselor Magazine has ranked the top 100 American cities and metropolitan areas for selling promotional materials.
Blogging may seem like something individuals do to share stories or communicate with like-minded people. However, more and more companies are using blogs to market their products and services.
The vast majority of marketing that people see every day is aimed at a national audience. Television commercials, advertisements in magazines and internet pop-ups are for the most part from large advertising firms that boast large advertising budgets.
Small business owners should prepare for the summer months by devising new ways to generate awareness of their brand.
While companies that are working to create a brand can spend a lot of time on technical evaluations, there is a school of thought that views branding as purely emotional.
According to the American Marketing Association, a company’s brand can potentially serve as a powerful competitive advantage.
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