Promotional products that appeal to the environmentalist within
Recent natural disasters and government focus on global warming have shifted public attention toward the environment more than ever before.
promotional products
Free samples are excellent brand ambassadors for small businesses
Giving out free samples of select products might seem like a practice that only food and beverage companies should engage in.
Recent graduates attracted via promotional products
With the economy still recovering, businesses need all the help they can get. Courting the best and the brightest of the Class of 2011 requires all the tools in a company’s arsenal, and promotional products and business gifts are an excellent way to stand out from the rest. The Advertising Specialty Institute (ASI) has released … Read more
America’s top five promotional product markets
The Advertising Specialty Institute’s (ASI) Counselor Magazine has ranked the top 100 American cities and metropolitan areas for selling promotional materials.
Blogs are an ideal marketing forum for a small business
Blogging may seem like something individuals do to share stories or communicate with like-minded people. However, more and more companies are using blogs to market their products and services.
Building a customer base in a small community
The vast majority of marketing that people see every day is aimed at a national audience. Television commercials, advertisements in magazines and internet pop-ups are for the most part from large advertising firms that boast large advertising budgets.
Small businesses can bloom in the summer
Small business owners should prepare for the summer months by devising new ways to generate awareness of their brand.
Developing a promotional product brand is more art than science
While companies that are working to create a brand can spend a lot of time on technical evaluations, there is a school of thought that views branding as purely emotional.
Strategic brand development will generate revenue
According to the American Marketing Association, a company’s brand can potentially serve as a powerful competitive advantage.
Branding expert says connection is key to recognition
Woolworths’ new hardware chain, Masters Home Improvement, recently unveiled a $3 billion venture that seeks to increase their brand’s recognition among consumers. The organization has introduced a logo that it hopes potential customers will quickly find memorable, according to Startup Smart. “For Masters, we wanted something timeless that would be instantly memorable and recognizable,” Hans … Read more