Woolworths’ new hardware chain, Masters Home Improvement, recently unveiled a $3 billion venture that seeks to increase their brand’s recognition among consumers. The organization has introduced a logo that it hopes potential customers will quickly find memorable, according to Startup Smart. “For Masters, we wanted something timeless that would be instantly memorable and recognizable,” Hans … Read more
Creating a worthy brand name is perhaps one of the most challenging creative aspects of any small business. There are certain strategies that should be taken into consideration when deciding on ways to market a company. Small Business Branding reports that although a logo is important, it’s not something a small business should spend a … Read more
The Guardian reports that though there is actually no single definition for the term “brand,” but that all organizations seem to wind up with one, regardless.
However, for business owners who have any interest in selling their businesses down the road, one of the easiest ways to improve the value of their companies is by creating an effective business marketing campaign, according to WebProNews.com.
Word of mouth – it’s an age-old concept but it continues to be the mantra to live by when it comes to increasing business sales.
Many companies lack the advertising budget to reserve television and radio spots to market their services.
As sustainable business practices become more common in the workplace, more companies are turning to green promotional products to exhibit social consciousness.
Promotional products can not only be used to show customer appreciation, but employee recognition as well.
Personalized pens are practical promotional items that are not only cost-efficient, but effective in helping companies brand their business.
Promotional products can help companies get their name out on the market, but lending a helping hand in the community can be beneficial as well.
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