Developing a promotional product brand is more art than science
While companies that are working to create a brand can spend a lot of time on technical evaluations, there is a school of thought that views branding as purely emotional.
promotional products
Strategic brand development will generate revenue
According to the American Marketing Association, a company’s brand can potentially serve as a powerful competitive advantage.
Branding expert says connection is key to recognition
Woolworths’ new hardware chain, Masters Home Improvement, recently unveiled a $3 billion venture that seeks to increase their brand’s recognition among consumers. The organization has introduced a logo that it hopes potential customers will quickly find memorable, according to Startup Smart. “For Masters, we wanted something timeless that would be instantly memorable and recognizable,” Hans … Read more
Ways for small businesses to incorporate branding into their strategies
Creating a worthy brand name is perhaps one of the most challenging creative aspects of any small business. There are certain strategies that should be taken into consideration when deciding on ways to market a company. Small Business Branding reports that although a logo is important, it’s not something a small business should spend a … Read more
Branding is synonymous with business
The Guardian reports that though there is actually no single definition for the term “brand,” but that all organizations seem to wind up with one, regardless.
Effective business marketing campaigns increase an organization’s value
However, for business owners who have any interest in selling their businesses down the road, one of the easiest ways to improve the value of their companies is by creating an effective business marketing campaign, according to WebProNews.com.
Improving your business and brand through word of mouth
Word of mouth – it’s an age-old concept but it continues to be the mantra to live by when it comes to increasing business sales.
Using your advertising budget wisely on promotional products
Many companies lack the advertising budget to reserve television and radio spots to market their services.
Using green promotional products for social consciousness
As sustainable business practices become more common in the workplace, more companies are turning to green promotional products to exhibit social consciousness.
Using promotional item giveaways to show employee appreciation
Promotional products can not only be used to show customer appreciation, but employee recognition as well.