As sustainable business practices become more common in the workplace, more companies are turning to green promotional products to exhibit social consciousness. Generation Y has shown a defined interest in investing in environmentally-friendly products, making it even more important for companies to utilize sustainable business practices, according to Green Words Writing.
Recycled promotional items, such as recycled tote bags and customized magnets, come with the same quality as products that are not created from reused materials. Because of this, companies have many reasons to invest in green promotional products.
Businesses can help brand their name as a green company, which can appeal to a larger audience. Many clients prefer to do business with a company that has shown that its humanitarian interests expand well beyond the workplace, Natural Choice Directory reports.
To reach out to Generation Y customers, consider purchasing recycled promotional products that have been made in the U.S. This can help a company show that it has an invested interest in labor laws and reducing the environmental costs associated with overseas shipping. Taking the extra step to go green can give your business the opportunity to extend to a larger client base.