Unique promotional products help businesses stand out
One of the most important reasons for using promotional products as part of a brand awareness campaign is that they stand out from other advertising methods.
How to Use Promotional Products
Get the best tips and advice on how to use promotional products for your business: attract new customers, thank your best clients and keep your staff motivated.
Wall calendars harness all of the positive aspects of promotional products
The best promotional products are useful, employed frequently and highly visible to many people.
Finding an effective, unobtrusive promotional product
There are many reasons why promotional products are effective for raising brand awareness.
Promotional products that appeal to the environmentalist within
Recent natural disasters and government focus on global warming have shifted public attention toward the environment more than ever before.
Free samples are excellent brand ambassadors for small businesses
Giving out free samples of select products might seem like a practice that only food and beverage companies should engage in.
Customer feedback and reviews can enhance a service and improve a brand
A survey by EcoConsultancy.com found that 70 percent of consumers trust reviews by other consumers more than descriptions of products or services generated by companies themselves. To make sure that customers are satisfied and writing positive reviews, companies can aim to gauge their customers’ satisfaction through surveys and other means of communication. Branding campaigns that … Read more
Recent graduates attracted via promotional products
With the economy still recovering, businesses need all the help they can get. Courting the best and the brightest of the Class of 2011 requires all the tools in a company’s arsenal, and promotional products and business gifts are an excellent way to stand out from the rest. The Advertising Specialty Institute (ASI) has released … Read more
America’s top five promotional product markets
The Advertising Specialty Institute’s (ASI) Counselor Magazine has ranked the top 100 American cities and metropolitan areas for selling promotional materials.
Focusing on core customers should come first for small businesses
The power of direct marketing is significant, but like all marketing methods it has its limits. Seeing an advertisement or hearing a commercial will certainly make an impression on a customer.
Drawing traffic to your trade booth
According to Trade-Show-Adviser.com, exhibiting at a trade show is often essential for businesses that are working to attract new customers. However, the opportunity comes with the risk of spending a lot of money without achieving the desired traffic. A strong promotional plan will help draw in new visitors and bring in new business. Attracting crowds … Read more