Promotional products that appeal to the environmentalist within
Recent natural disasters and government focus on global warming have shifted public attention toward the environment more than ever before.
How to Use Promotional Products
Get the best tips and advice on how to use promotional products for your business: attract new customers, thank your best clients and keep your staff motivated.
Free samples are excellent brand ambassadors for small businesses
Giving out free samples of select products might seem like a practice that only food and beverage companies should engage in.
Customer feedback and reviews can enhance a service and improve a brand
A survey by EcoConsultancy.com found that 70 percent of consumers trust reviews by other consumers more than descriptions of products or services generated by companies themselves. To make sure that customers are satisfied and writing positive reviews, companies can aim to gauge their customers’ satisfaction through surveys and other means of communication. Branding campaigns that … Read more
Recent graduates attracted via promotional products
With the economy still recovering, businesses need all the help they can get. Courting the best and the brightest of the Class of 2011 requires all the tools in a company’s arsenal, and promotional products and business gifts are an excellent way to stand out from the rest. The Advertising Specialty Institute (ASI) has released … Read more
America’s top five promotional product markets
The Advertising Specialty Institute’s (ASI) Counselor Magazine has ranked the top 100 American cities and metropolitan areas for selling promotional materials.
Focusing on core customers should come first for small businesses
The power of direct marketing is significant, but like all marketing methods it has its limits. Seeing an advertisement or hearing a commercial will certainly make an impression on a customer.
Drawing traffic to your trade booth
According to Trade-Show-Adviser.com, exhibiting at a trade show is often essential for businesses that are working to attract new customers. However, the opportunity comes with the risk of spending a lot of money without achieving the desired traffic. A strong promotional plan will help draw in new visitors and bring in new business. Attracting crowds … Read more
Effective business marketing campaigns increase an organization’s value
However, for business owners who have any interest in selling their businesses down the road, one of the easiest ways to improve the value of their companies is by creating an effective business marketing campaign, according to WebProNews.com.
Improving your business and brand through word of mouth
Word of mouth – it’s an age-old concept but it continues to be the mantra to live by when it comes to increasing business sales.
Brainstorming promotional gift ideas for high school and college grads
High school and college commencement ceremonies mark a moment of success for individuals who have spent years in school, working toward an advanced education.