With the economy still recovering, businesses need all the help they can get. Courting the best and the brightest of the Class of 2011 requires all the tools in a company’s arsenal, and promotional products and business gifts are an excellent way to stand out from the rest. The Advertising Specialty Institute (ASI) has released … Read more
The Advertising Specialty Institute’s (ASI) Counselor Magazine has ranked the top 100 American cities and metropolitan areas for selling promotional materials.
A recent survey by Constant Contact found that 73 percent of small and medium-sized businesses engage in active social media marketing campaigns.
The era of the smartphone has arrived, and small businesses would do well to take advantage of this trend.
Blogging may seem like something individuals do to share stories or communicate with like-minded people. However, more and more companies are using blogs to market their products and services.
The power of direct marketing is significant, but like all marketing methods it has its limits. Seeing an advertisement or hearing a commercial will certainly make an impression on a customer.
The vast majority of marketing that people see every day is aimed at a national audience. Television commercials, advertisements in magazines and internet pop-ups are for the most part from large advertising firms that boast large advertising budgets.
The foundation of a functioning economy is the freedom of choice that a variety of products provides. However, researchers have increasingly found that choice is only efficient up to a certain point.
Small business owners should prepare for the summer months by devising new ways to generate awareness of their brand.
While companies that are working to create a brand can spend a lot of time on technical evaluations, there is a school of thought that views branding as purely emotional.
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