The end of the school year has arrived, and graduating students aren’t the only ones who deserve gifts. A personalized present is an excellent way to say “thank you” to the people who provided the education that graduation celebrates. It’s also a respectful first step for those nervous about asking for a letter of recommendation! … Read more
The days of floppy disks are certainly long gone, but it appears that CDs are now too on their way out as a means to record personal data. Fortunately, USB drives continue to reign supreme. As they can be customized with personal messages or information, they make excellent gifts and promotional products that just about … Read more
Companies, especially small businesses, often function best when they operate like a close-knit family. Bringing workers together is as simple as marking special occasions by rewarding individual workers or an entire workforce with a personalized memento from the company. Here are the top four times to celebrate hard work with a personalized business gift. 1. … Read more
A survey by EcoConsultancy.com found that 70 percent of consumers trust reviews by other consumers more than descriptions of products or services generated by companies themselves. To make sure that customers are satisfied and writing positive reviews, companies can aim to gauge their customers’ satisfaction through surveys and other means of communication. Branding campaigns that … Read more
With the economy still recovering, businesses need all the help they can get. Courting the best and the brightest of the Class of 2011 requires all the tools in a company’s arsenal, and promotional products and business gifts are an excellent way to stand out from the rest. The Advertising Specialty Institute (ASI) has released … Read more
The Advertising Specialty Institute’s (ASI) Counselor Magazine has ranked the top 100 American cities and metropolitan areas for selling promotional materials.
A recent survey by Constant Contact found that 73 percent of small and medium-sized businesses engage in active social media marketing campaigns.
The era of the smartphone has arrived, and small businesses would do well to take advantage of this trend.
Blogging may seem like something individuals do to share stories or communicate with like-minded people. However, more and more companies are using blogs to market their products and services.
The power of direct marketing is significant, but like all marketing methods it has its limits. Seeing an advertisement or hearing a commercial will certainly make an impression on a customer.
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