Understanding the difference between inbound and outbound marketing
Small businesses often thrive or fail in relation to the time and money saved on promoting brand awareness.
Addressing common small business fears in social media campaigns
More and more companies are finding that online marketing is a cost-effective way to raise brand awareness.
How small businesses can use Facebook to connect to customers
It is important for small businesses to make a strong connection with consumers in a way that extends beyond the basic transaction.
Search engine basics for small business owners
The internet is quickly becoming the new battleground for businesses, large and small, to succeed or fail upon
Promotional products that appeal to the environmentalist within
Recent natural disasters and government focus on global warming have shifted public attention toward the environment more than ever before.
Personalized business gifts leave a lasting impression
One of the most effective ways to commemorate a special event or transaction is to offer a personalized business gift to those who have helped make it possible.
Free samples are excellent brand ambassadors for small businesses
Giving out free samples of select products might seem like a practice that only food and beverage companies should engage in.
Personalized supplies for special events
When holding a dinner party or awards ceremony, the final touches you bestow on your dinner tables make it all the more memorable for your guests.
The top 5 gifts for teachers at graduation
The end of the school year has arrived, and graduating students aren’t the only ones who deserve gifts. A personalized present is an excellent way to say “thank you” to the people who provided the education that graduation celebrates. It’s also a respectful first step for those nervous about asking for a letter of recommendation! … Read more
USB drives make versatile personalized gifts
The days of floppy disks are certainly long gone, but it appears that CDs are now too on their way out as a means to record personal data. Fortunately, USB drives continue to reign supreme. As they can be customized with personal messages or information, they make excellent gifts and promotional products that just about … Read more