Social media involves more than Facebook and Twitter

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A recent survey by Constant Contact found that 73 percent of small and medium-sized businesses engage in active social media marketing campaigns.

Using mobile devices is the next step in small business marketing

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The era of the smartphone has arrived, and small businesses would do well to take advantage of this trend.

Blogs are an ideal marketing forum for a small business

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Blogging may seem like something individuals do to share stories or communicate with like-minded people. However, more and more companies are using blogs to market their products and services.

Focusing on core customers should come first for small businesses

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The power of direct marketing is significant, but like all marketing methods it has its limits. Seeing an advertisement or hearing a commercial will certainly make an impression on a customer.

Building a customer base in a small community

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The vast majority of marketing that people see every day is aimed at a national audience. Television commercials, advertisements in magazines and internet pop-ups are for the most part from large advertising firms that boast large advertising budgets.

Branding products should be about quality, not quantity

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The foundation of a functioning economy is the freedom of choice that a variety of products provides. However, researchers have increasingly found that choice is only efficient up to a certain point.

Developing a promotional product brand is more art than science

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While companies that are working to create a brand can spend a lot of time on technical evaluations, there is a school of thought that views branding as purely emotional.

The subtle marketing of the 21st century

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While the options for promoting a brand or company seem more plentiful than ever, it’s important to take a step back and consider the actual atmosphere of advertising in 2011. Peter DeLegge of Marketing Today reminds us of a few sobering facts. Consumers will see attempts at brand marketing hundreds of times in a day, … Read more

Strategic brand development will generate revenue

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According to the American Marketing Association, a company’s brand can potentially serve as a powerful competitive advantage.

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