Small businesses can bloom in the summer
Small business owners should prepare for the summer months by devising new ways to generate awareness of their brand.
Developing a promotional product brand is more art than science
While companies that are working to create a brand can spend a lot of time on technical evaluations, there is a school of thought that views branding as purely emotional.
The subtle marketing of the 21st century
While the options for promoting a brand or company seem more plentiful than ever, it’s important to take a step back and consider the actual atmosphere of advertising in 2011. Peter DeLegge of Marketing Today reminds us of a few sobering facts. Consumers will see attempts at brand marketing hundreds of times in a day, … Read more
Strategic brand development will generate revenue
According to the American Marketing Association, a company’s brand can potentially serve as a powerful competitive advantage.
Branding expert says connection is key to recognition
Woolworths’ new hardware chain, Masters Home Improvement, recently unveiled a $3 billion venture that seeks to increase their brand’s recognition among consumers. The organization has introduced a logo that it hopes potential customers will quickly find memorable, according to Startup Smart. “For Masters, we wanted something timeless that would be instantly memorable and recognizable,” Hans … Read more
Ways for small businesses to incorporate branding into their strategies
Creating a worthy brand name is perhaps one of the most challenging creative aspects of any small business. There are certain strategies that should be taken into consideration when deciding on ways to market a company. Small Business Branding reports that although a logo is important, it’s not something a small business should spend a … Read more
Drawing traffic to your trade booth
According to Trade-Show-Adviser.com, exhibiting at a trade show is often essential for businesses that are working to attract new customers. However, the opportunity comes with the risk of spending a lot of money without achieving the desired traffic. A strong promotional plan will help draw in new visitors and bring in new business. Attracting crowds … Read more
Branding is synonymous with business
The Guardian reports that though there is actually no single definition for the term “brand,” but that all organizations seem to wind up with one, regardless.
B2B marketing budgets on the rise with focus on branding
The results of a survey conducted by Forrester reveal that marketing budgets are up nearly seven percent for businesses.
Don’t forget how hard your mom works on Mother’s Day
Mother’s Day is the one day out of the year devoted to appreciating all of the hard work that women do both at home and in the workplace to provide to their families. This year, add a special touch to the gift going to the nurturing woman in your life by personalizing it. Personalized gifts … Read more