Small business marketing often hinges on the identification of a niche

Understanding how to market a small business is as simple as grasping the identity of a company’s niche.

Uncommon marketing events that grab consumer attention

Many of the most common small business marketing tactics that are discussed on the internet and by professional consultants can be described as slow-burn ideas.

Synergy provides a viable marketing strategy for small businesses

It might be an overused industry buzzword, but synergy is an important term for small business marketers to learn.

Small business marketers still unsure about using the internet

Quite a few small business owners and managers have resolved to take advantage of the many tools the internet offers to companies.

The next generation of social media requires a degree of experience

In addition to Facebook, Twitter, LinkedIn, MySpace and Google+, there is a new breed of social media websites and services that should be of great interest to small businesses.

Seasonal promotional ideas inspired by strange August holidays

One of the best ways to gain the attention of consumers and increase a customer base is to do something that makes a company stand out from the competition.

Balance every online marketing move with an offline move

Small business marketers are quick to jump at any opportunity to reach customers and raise awareness online.

Small business marketing could be improved by using QR codes

One of the most difficult challenges that small business marketers face today is the rapid pace at which consumers are adopting new technology.

Small businesses will be able to join Google+

Since it debuted in a limited form last week, Google+ has been the subject of a great deal of speculation.

For a high-quality promotional product giveaway, try Logo USB drives

The goal of a promotional product is to offer something useful to a consumer that he will continue to use for quite some time.

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