While belts are tightening and budgets are shrinking, many small businesses are falling back and reducing the resources that they expend on marketing. This is a perfectly reasonable response, but it should be done with care and caution. There are some ways that companies can rally in such an atmosphere and actually find greater success … Read more
Some companies may find it daunting to enter the world of online marketing and social media, but it is important for them to keep in mind that it is rapidly becoming a crucial part of doing business.
Small businesses often find themselves in the unlucky position of needing to stand out while navigating a small budget.
The majority of small businesses are confined to a limited geographic area.
Certain promotional products are best when offered to specific customer niche groups.
Many of the efforts undertaken by small business owners who take charge of their companies’ marketing campaigns have singular purposes.
There is a tremendous number of arguments in favor of the use of promotional pens.
In addition to search engine optimization, social media networking and other inbound marketing techniques, small businesses can use email to great effect.
The visibility of a promotional product is essential for its success, and few items stand out as much as brightly colored and branded umbrellas.
Promotional products that are branded with a company logo, slogan or symbol are great for raising awareness of products or services, but they can also be used to increase company loyalty and improve employee morale.
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