High-tech promotional flashlights are important branding tools

Many marketing campaigns that involve promotional products attempt to put branding items in the hands of as many customers as possible.

Synergy provides a viable marketing strategy for small businesses

It might be an overused industry buzzword, but synergy is an important term for small business marketers to learn.

Seasonal promotional ideas inspired by strange August holidays

One of the best ways to gain the attention of consumers and increase a customer base is to do something that makes a company stand out from the competition.

Guerrilla marketing can be successful for some small businesses

If today’s consumers have learned anything, it is how to block out advertising.

Small business marketing could be improved by using QR codes

One of the most difficult challenges that small business marketers face today is the rapid pace at which consumers are adopting new technology.

Promotional products can help companies weather the peaks and valleys of growth

Starting a business of any size can be a daunting task.

Promotional mugs stay with customers for a long time

Marketing, especially for small businesses, is at its best when it allows companies to quietly raise awareness of a product or service.

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