Wall calendars harness all of the positive aspects of promotional products

The best promotional products are useful, employed frequently and highly visible to many people.

Finding an effective, unobtrusive promotional product

There are many reasons why promotional products are effective for raising brand awareness.

Promotional product ideas for the outdoorsy craftsman

Now that summer has officially arrived, many men and women will be spending quite a bit of time indulging in their favorite outdoor activities.

Start planning promotional product campaigns for July

By themselves, promotional products such as personalized pens, custom magnets and logo USB drives provide excellent tools for small businesses in their quest to raise awareness of their products and services.

Promotional products that appeal to the environmentalist within

Recent natural disasters and government focus on global warming have shifted public attention toward the environment more than ever before.

America’s top five promotional product markets

The Advertising Specialty Institute’s (ASI) Counselor Magazine has ranked the top 100 American cities and metropolitan areas for selling promotional materials.

Strategic brand development will generate revenue

According to the American Marketing Association, a company’s brand can potentially serve as a powerful competitive advantage.

Ways for small businesses to incorporate branding into their strategies

Creating a worthy brand name is perhaps one of the most challenging creative aspects of any small business. There are certain strategies that should be taken into consideration when deciding on ways to market a company. Small Business Branding reports that although a logo is important, it’s not something a small business should spend a … Read more

Using your advertising budget wisely on promotional products

Many companies lack the advertising budget to reserve television and radio spots to market their services.

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