Guerrilla marketing can be successful for some small businesses
If today’s consumers have learned anything, it is how to block out advertising.
If today’s consumers have learned anything, it is how to block out advertising.
When small businesses conduct campaigns to market themselves and raise brand awareness, they are often held hostage by the platforms they use.
Most organizations that are in need of raised brand awareness are businesses that want to expand their customer bases.
One of the most difficult challenges that small business marketers face today is the rapid pace at which consumers are adopting new technology.
Since it debuted in a limited form last week, Google+ has been the subject of a great deal of speculation.
Brand awareness is a difficult resource to cultivate.
The goal of a promotional product is to offer something useful to a consumer that he will continue to use for quite some time.
With the internet in place as the new proving ground for small businesses and marketers, it may seem as if anyone can join the fray.
Just when small businesses have begun to learn the ropes of social media marketing campaigns, something new comes along to throw a wrench into everything.
Starting a business of any size can be a daunting task.
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