Small business marketing often hinges on the identification of a niche

Understanding how to market a small business is as simple as grasping the identity of a company’s niche.

Uncommon marketing events that grab consumer attention

Many of the most common small business marketing tactics that are discussed on the internet and by professional consultants can be described as slow-burn ideas.

Synergy provides a viable marketing strategy for small businesses

It might be an overused industry buzzword, but synergy is an important term for small business marketers to learn.

Small business marketing strategies for B2B efforts

A lot of marketing advice these days focuses on ways that companies can connect to customers.

Consider personalization for promotional products

Promotional products generally bear the logo or name of a company that is trying to raise awareness about its services.

Small business marketers still unsure about using the internet

Quite a few small business owners and managers have resolved to take advantage of the many tools the internet offers to companies.

Tumblr is an effective social media platform for small businesses

Many social networking websites provide benefits for small businesses.

Small business research is made simple with social media tools

One of the most significant advantages that large corporations have over small businesses is their research budgets.

The next generation of social media requires a degree of experience

In addition to Facebook, Twitter, LinkedIn, MySpace and Google+, there is a new breed of social media websites and services that should be of great interest to small businesses.

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