One of the best ways for small businesses to engage the public and raise awareness of their products and services is by offering deals and promotions that involve significant savings.
Logos are some of the most powerful images that consumers see on a daily basis.
The prospect of competing with national corporations and their massive advertising budgets can seem daunting for small business owners.
Marketing to individual consumers may not be easy, but business-to-business marketing can be a tough sell.
While belts are tightening and budgets are shrinking, many small businesses are falling back and reducing the resources that they expend on marketing. This is a perfectly reasonable response, but it should be done with care and caution. There are some ways that companies can rally in such an atmosphere and actually find greater success … Read more
Certain promotional products are best when offered to specific customer niche groups.
In addition to search engine optimization, social media networking and other inbound marketing techniques, small businesses can use email to great effect.
Many small businesses focus much of their time, resources and attention on the puzzle of how best to attract and retain customers.
Almost all of the ways that small businesses can market themselves to customers involve some sort of graphic design.
Many small business owners may aspire to grow their organizations to the point where they won’t have to worry about marketing, branding or advertising at all.
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