Promotional bags are some of the best marketing tools that a small business can invest in

The ideal promotional product is one that will be used often, that provides value to a customer and that is highly visible so that other consumers can view it.

Small business marketing strategies must all include a call to action

In many ways, raising awareness of a brand or company isn’t the most difficult part of marketing a small business.

Small business logos require some thought and design

One of the most effective ways for small businesses to market themselves is by adopting a striking and memorable logo.

For a high-quality promotional product giveaway, try Logo USB drives

The goal of a promotional product is to offer something useful to a consumer that he will continue to use for quite some time.

Promotional products can help companies weather the peaks and valleys of growth

Starting a business of any size can be a daunting task.

Promotional product ideas for the outdoorsy craftsman

Now that summer has officially arrived, many men and women will be spending quite a bit of time indulging in their favorite outdoor activities.

America’s top five promotional product markets

The Advertising Specialty Institute’s (ASI) Counselor Magazine has ranked the top 100 American cities and metropolitan areas for selling promotional materials.

Developing a promotional product brand is more art than science

While companies that are working to create a brand can spend a lot of time on technical evaluations, there is a school of thought that views branding as purely emotional.

Using your advertising budget wisely on promotional products

Many companies lack the advertising budget to reserve television and radio spots to market their services.

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